Dutchman Industries vs John Deere:Which is more popular?

In September 2026, John Deere had more branded searches than Dutchman Industries among tree spade attachment brands in New Zealand. John Deere had about 3,420 branded searches, while Dutchman Industries had 10. John Deere made up 65.1% of all tree spade attachment brand searches we track, and Dutchman Industries accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about tree spade attachment brands, Dutchman Industries appeared in three of the five answers and John Deere in none.

Among tree spade attachment brands in New Zealand in September 2026

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Top tree spade attachment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dutchman Industries was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. John Deere did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Bobcat	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Dutchman Industries	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Big John Tree Transplanter	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Earthworm Attachments	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
John Deere	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Kubota	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Bobcat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dutchman Industries3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Big John Tree Transplanter3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Earthworm Attachments2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kubota0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tree spade attachment brands

5 answers

Asked ChatGPT
“Which tree spade attachment brand should I buy in New Zealand?”
1. 1Bobcat
Asked ChatGPT
“What are the best tree spade attachment brands in New Zealand?”
Asked ChatGPT
“What's the best tree spade attachment brand in New Zealand for landscaping equipment?”
Searched Google, AI Overview
“tree spade attachment brands”
1. 1Big John Tree Transplanter
2. 2Dutchman Industries
Searched Google, AI Overview
“best tree spade attachment”
1. 1Bobcat

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Dutchman Industries or John Deere more popular in search?

This chart shows how often people search Google for Dutchman Industries and John Deere by name. Each line represents a brand's share of searches for all six tree spade attachment brands we track, month by month, from searches in New Zealand.

Dutchman Industries and John Deere among tree spade attachment brands in New Zealand, by month

Month	John Deere	Kubota	Bobcat	Earthworm Attachments	Dutchman Industries	Big John Tree Transplanter
Oct 2025	70.5%	24.9%	2.8%	1.8%	0%	0%
Nov 2025	66%	28.6%	2.7%	2.7%	0%	0%
Dec 2025	71.5%	25.1%	1.5%	1.9%	0%	0%
Jan 2026	67%	28.8%	2.1%	2.1%	0%	0%
Feb 2026	61.5%	33.8%	2%	2.6%	0%	0.18%
Mar 2026	53.9%	41.2%	2.2%	2.6%	0%	0.15%
Apr 2026	62.5%	33.2%	2%	2%	0%	0.18%
May 2026	61.2%	33.7%	2.5%	2.5%	0%	0%
Jun 2026	57.6%	36.5%	2.9%	2.9%	0%	0.17%
Jul 2026	65.8%	27.5%	3.2%	3.2%	0.23%	0%
Aug 2026	64.4%	29.6%	3.3%	2.7%	0%	0%
Sep 2026	65.1%	29.3%	2.7%	2.7%	0.19%	0%

How has the Dutchman Industries and John Deere comparison changed over the last 12 months?

3 findings

John Deere was ahead of Dutchman Industries in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Dutchman Industries’ share of searches among tree spade attachment brands in New Zealand moved from 0% to 0.19%, and its estimated monthly branded searches moved from 0 to 10.
Across the 12 months ending September 2026, John Deere’s share of searches among tree spade attachment brands in New Zealand moved from 70.5% to 65.1%, and its estimated monthly branded searches moved from 4.3K to 3.4K.

How did search popularity change for New Zealand tree spade attachment brands in September 2026?

2 changes

In September 2026, John Deere gained share of searches among tree spade attachment brands in New Zealand, from 64.4% to 65.1%.
In September 2026, Dutchman Industries rose from 6th to 5th among tree spade attachment brands in New Zealand.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Dutchman Industries’ and John Deere’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.