Brandwave

How popular isDutchman Industries?

In September 2026, people searched for Dutchman Industries by name about 10 times in New Zealand. These searches made up 0.19% of all New Zealand tree spade attachment brand searches, placing Dutchman Industries fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about tree spade attachment brands, Dutchman Industries appeared in three of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Dutchman Industries is the fifth most searched of 6 competitors and the second most recommended in AI answers.

  1. John DeereShare of searches 65.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. KubotaShare of searches 29.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. BobcatShare of searches 2.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. Earthworm AttachmentsShare of searches 2.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. Dutchman IndustriesShare of searches 0.19%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top tree spade attachment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dutchman Industries was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Dutchman Industries is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Big John Tree Transplanter1st
  2. Dutchman Industries2nd
  3. Earthworm Attachments3rd
  4. Bobcat4th
  5. John Deere–
  6. Kubota–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bobcat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dutchman Industries3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big John Tree Transplanter3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Earthworm Attachments2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kubota0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tree spade attachment brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which tree spade attachment brands compete with Dutchman Industries?

Dutchman Industries against tree spade attachment brands in New Zealand, by month

Share of searches by month for John Deere, Kubota, Bobcat, Earthworm Attachments, Dutchman Industries. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereKubotaBobcatEarthworm AttachmentsDutchman IndustriesBig John Tree Transplanter
Oct 202570.5%24.9%2.8%1.8%0%0%
Nov 202566%28.6%2.7%2.7%0%0%
Dec 202571.5%25.1%1.5%1.9%0%0%
Jan 202667%28.8%2.1%2.1%0%0%
Feb 202661.5%33.8%2%2.6%0%0.18%
Mar 202653.9%41.2%2.2%2.6%0%0.15%
Apr 202662.5%33.2%2%2%0%0.18%
May 202661.2%33.7%2.5%2.5%0%0%
Jun 202657.6%36.5%2.9%2.9%0%0.17%
Jul 202665.8%27.5%3.2%3.2%0.23%0%
Aug 202664.4%29.6%3.3%2.7%0%0%
Sep 202665.1%29.3%2.7%2.7%0.19%0%

  1. 1.John Deere

    65.1%

    Held 1st. 3.4K estimated branded searches, +1.5% vs prior month. Share +0.7 points.

  2. 2.Kubota

    29.3%

    Held 2nd. 1.5K estimated branded searches, -0.65% vs prior month. Share -0.3 points.

  3. 3.Bobcat

    2.7%

    Held 3rd. 140 estimated branded searches, -17.6% vs prior month. Share -0.6 points.

  4. 4.Earthworm Attachments

    2.7%

    Held 4th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Dutchman Industries

    0.19%

    Moved from 6th to 5th. 10 estimated branded searches, — vs prior month. Share +0.2 points.

  6. 6.Big John Tree Transplanter

    0%

    Moved from 5th to 6th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Dutchman Industries and its closest rivals

How has branded search demand for Dutchman Industries changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dutchman Industries in New Zealand held steady, from 0 to 10.
  • Across the 12 months ending September 2026, Dutchman Industries rose from 6th to 5th among tree spade attachment brands in New Zealand.

How did search popularity change for New Zealand tree spade attachment brands in September 2026?

5 changes

  1. In September 2026, John Deere gained share of searches among tree spade attachment brands in New Zealand, from 64.4% to 65.1%.

  2. In September 2026, Bobcat lost share of searches among tree spade attachment brands in New Zealand, from 3.3% to 2.7%.

  3. In September 2026, Dutchman Industries rose from 6th to 5th among tree spade attachment brands in New Zealand.

  4. In September 2026, Big John Tree Transplanter fell from 5th to 6th among tree spade attachment brands in New Zealand.

  5. Estimated monthly branded searches for Earthworm Attachments in New Zealand rose 27.3% over 12 measured months, from 110 to 140 in September 2026.

How are Dutchman Industries’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Dutchman Industries’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dutchman industries

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How the Brand Demand Index is measured

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