Brandwave

Dutchman Industries vs Kubota:Which is more popular?

In September 2026, Kubota had more branded searches than Dutchman Industries among tree spade attachment brands in New Zealand. Kubota had about 1,540 branded searches, while Dutchman Industries had 10. Kubota made up 29.3% of all tree spade attachment brand searches we track, and Dutchman Industries accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about tree spade attachment brands, Dutchman Industries appeared in three of the five answers and Kubota in none.

Among tree spade attachment brands in New Zealand in September 2026

Who do people search for more?

Kubota, about 154 searches for every 1 for Dutchman Industries

Kubota 1.5K searchesDutchman Industries 10 searches

Who does AI mention more?

Dutchman Industries, mentioned in 3 of 5 answers, Kubota in 0

Dutchman Industries in 3 of 5Kubota in 0 of 5

Who does AI recommend more?

Dutchman Industries, the only one of the two named

Dutchman Industries first in 3Kubota never named

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Top tree spade attachment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dutchman Industries was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Kubota did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Big John Tree Transplanter1st
  2. Dutchman Industries2nd
  3. Earthworm Attachments3rd
  4. Bobcat4th
  5. John Deere–
  6. Kubota–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bobcat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dutchman Industries3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big John Tree Transplanter3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Earthworm Attachments2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kubota0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tree spade attachment brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Dutchman Industries or Kubota more popular in search?

This chart shows how often people search Google for Dutchman Industries and Kubota by name. Each line represents a brand's share of searches for all six tree spade attachment brands we track, month by month, from searches in New Zealand.

Dutchman Industries and Kubota among tree spade attachment brands in New Zealand, by month

Share of searches by month for Kubota, Dutchman Industries. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereKubotaBobcatEarthworm AttachmentsDutchman IndustriesBig John Tree Transplanter
Oct 202570.5%24.9%2.8%1.8%0%0%
Nov 202566%28.6%2.7%2.7%0%0%
Dec 202571.5%25.1%1.5%1.9%0%0%
Jan 202667%28.8%2.1%2.1%0%0%
Feb 202661.5%33.8%2%2.6%0%0.18%
Mar 202653.9%41.2%2.2%2.6%0%0.15%
Apr 202662.5%33.2%2%2%0%0.18%
May 202661.2%33.7%2.5%2.5%0%0%
Jun 202657.6%36.5%2.9%2.9%0%0.17%
Jul 202665.8%27.5%3.2%3.2%0.23%0%
Aug 202664.4%29.6%3.3%2.7%0%0%
Sep 202665.1%29.3%2.7%2.7%0.19%0%

How has the Dutchman Industries and Kubota comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand tree spade attachment brands in September 2026?

1 change

  1. In September 2026, Dutchman Industries rose from 6th to 5th among tree spade attachment brands in New Zealand.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Dutchman Industries’ and Kubota’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dutchman Industries

1 branded search term

  • dutchman industries

Kubota

5 branded search terms

  • kubota
  • kubota digger
  • kubota rtv
  • kubota skid steer
  • kubota zero turn

How the Brand Demand Index is measured

Other head-to-heads among tree spade attachment brands

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