Brandwave

Earthworm Attachments vs John Deere:Which is more popular?

In September 2026, John Deere had more branded searches than Earthworm Attachments among tree spade attachment brands in New Zealand. John Deere had about 3,420 branded searches, while Earthworm Attachments had 140. John Deere made up 65.1% of all tree spade attachment brand searches we track, and Earthworm Attachments accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about tree spade attachment brands, Earthworm Attachments appeared in two of the five answers and John Deere in none.

Among tree spade attachment brands in New Zealand in September 2026

Who do people search for more?

John Deere, about 24 searches for every 1 for Earthworm Attachments

John Deere 3.4K searchesEarthworm Attachments 140 searches

Who does AI mention more?

Earthworm Attachments, mentioned in 2 of 5 answers, John Deere in 0

Earthworm Attachments in 2 of 5John Deere in 0 of 5

Who does AI recommend more?

Earthworm Attachments, the only one of the two named

Earthworm Attachments first in 2John Deere never named

Follow Earthworm Attachments vs John Deere and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top tree spade attachment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Earthworm Attachments was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. John Deere did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Big John Tree Transplanter1st
  2. Dutchman Industries2nd
  3. Earthworm Attachments3rd
  4. Bobcat4th
  5. John Deere–
  6. Kubota–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bobcat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dutchman Industries3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big John Tree Transplanter3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Earthworm Attachments2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kubota0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tree spade attachment brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Earthworm Attachments or John Deere more popular in search?

This chart shows how often people search Google for Earthworm Attachments and John Deere by name. Each line represents a brand's share of searches for all six tree spade attachment brands we track, month by month, from searches in New Zealand.

Earthworm Attachments and John Deere among tree spade attachment brands in New Zealand, by month

Share of searches by month for John Deere, Earthworm Attachments. The figures are in the table below the chart.

View monthly share of searches table
MonthJohn DeereKubotaBobcatEarthworm AttachmentsDutchman IndustriesBig John Tree Transplanter
Oct 202570.5%24.9%2.8%1.8%0%0%
Nov 202566%28.6%2.7%2.7%0%0%
Dec 202571.5%25.1%1.5%1.9%0%0%
Jan 202667%28.8%2.1%2.1%0%0%
Feb 202661.5%33.8%2%2.6%0%0.18%
Mar 202653.9%41.2%2.2%2.6%0%0.15%
Apr 202662.5%33.2%2%2%0%0.18%
May 202661.2%33.7%2.5%2.5%0%0%
Jun 202657.6%36.5%2.9%2.9%0%0.17%
Jul 202665.8%27.5%3.2%3.2%0.23%0%
Aug 202664.4%29.6%3.3%2.7%0%0%
Sep 202665.1%29.3%2.7%2.7%0.19%0%

How has the Earthworm Attachments and John Deere comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand tree spade attachment brands in September 2026?

2 changes

  1. In September 2026, John Deere gained share of searches among tree spade attachment brands in New Zealand, from 64.4% to 65.1%.

  2. Estimated monthly branded searches for Earthworm Attachments in New Zealand rose 27.3% over 12 measured months, from 110 to 140 in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Earthworm Attachments’ and John Deere’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Earthworm Attachments

1 branded search term

  • earthworm attachments

John Deere

6 branded search terms

  • brandt john deere
  • john deere
  • john deere caps
  • john deere excavators
  • john deere gator
  • johndeere

How the Brand Demand Index is measured

Other head-to-heads among tree spade attachment brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free