Brandwave

CablePrice vs Hitachi:Which is more popular?

In September 2026, CablePrice had more branded searches than Hitachi among excavator brands in New Zealand. CablePrice had about 1,000 branded searches, while Hitachi had 280. CablePrice made up 13.5% of all excavator brand searches we track, and Hitachi accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about excavator brands, Hitachi appeared in four of the five answers and CablePrice in three. Hitachi was mentioned before CablePrice in every answer.

Among excavator brands in New Zealand in September 2026

Who do people search for more?

CablePrice, about 4 searches for every 1 for Hitachi

CablePrice 1K searchesHitachi 280 searches

Who does AI mention more?

Hitachi, mentioned in 4 of 5 answers, CablePrice in 3

Hitachi in 4 of 5CablePrice in 3 of 5

Who does AI recommend more?

Hitachi, named ahead of CablePrice in every answer

Hitachi first in 4CablePrice never first

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Top excavator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hitachi was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. CablePrice was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hitachi was listed before CablePrice in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Komatsu1st
  2. Kubota2nd
  3. Hitachi3rd
  4. Caterpillar4th
  5. Takeuchi5th
  6. Yanmar6th
  7. CablePrice7th
  8. Sany8th
  9. Terra Cat9th
  10. Kobelco10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Caterpillar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kubota4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hitachi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Komatsu4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Terra Cat3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CablePrice3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Takeuchi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yanmar2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sany2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kobelco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+3 more

See every answer about excavator brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is CablePrice or Hitachi more popular in search?

This chart shows how often people search Google for CablePrice and Hitachi by name. Each line represents a brand's share of searches for all 13 excavator brands we track, month by month, from searches in New Zealand.

CablePrice and Hitachi among excavator brands in New Zealand, by month

Share of searches by month for CablePrice, Hitachi. The figures are in the table below the chart.

View monthly share of searches table
MonthTerra CatKubotaCablePriceCaterpillarSumitomoHitachiYanmarSanyKobelcoTakeuchiBobcatKomatsuJCB
Oct 202534.7%19.5%19.1%5.3%5.5%2.8%2.5%2.2%1.1%2%2%1.7%1.7%
Nov 202534.7%22.9%15.6%4.9%5.5%3.7%3.1%1.9%0.72%1.8%2%1.7%1.4%
Dec 202536.1%23.6%15.1%5.7%5.3%2.7%2.6%1.7%1.1%1.7%1.4%1.4%1.8%
Jan 202636.8%20.3%16.5%5.5%4.7%3.6%2.7%1.5%0.76%1.9%1.4%1.8%2.7%
Feb 202630.8%25.5%16.7%6.5%5.1%3.2%2.7%1.5%1.4%2.3%1.4%1.8%1%
Mar 202630%28.7%16.6%5.8%4.1%3.5%2.2%1.7%1.1%1.9%1.4%1.8%1.2%
Apr 202632%25.4%13.3%6.1%5.3%3.3%3.5%1.6%2.1%1.5%1.5%2.8%1.6%
May 202633%22.8%14.8%6.5%4.9%3.2%3.6%1.8%2.2%2.4%1.6%1.9%1.4%
Jun 202632.5%26.2%14.6%6.1%4.2%2.8%2.9%2%2.1%1.7%1.9%1.9%1.1%
Jul 202639.4%17.7%13.6%6.4%5.8%3.8%2.9%2.2%1.5%1.6%1.9%1.9%1.4%
Aug 202639.6%18.3%14.3%5.8%5.4%3.9%2.9%2.2%1.4%1.7%1.9%1.5%1.1%
Sep 202632.4%23.1%13.5%6.2%6.2%3.8%3.5%2.4%2.2%2%1.9%1.9%0.94%

How has the CablePrice and Hitachi comparison changed over the last 12 months?

3 findings
  • CablePrice was ahead of Hitachi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, CablePrice’s share of searches among excavator brands in New Zealand moved from 19.1% to 13.5%, and its estimated monthly branded searches moved from 1.6K to 1K.
  • Across the 12 months ending September 2026, Hitachi’s share of searches among excavator brands in New Zealand moved from 2.8% to 3.8%, and its estimated monthly branded searches moved from 230 to 280.

How did search popularity change for New Zealand excavator brands in September 2026?

2 changes

  1. In September 2026, CablePrice lost share of searches among excavator brands in New Zealand, from 14.3% to 13.5%.

  2. Estimated monthly branded searches for Hitachi in New Zealand rose 21.7% over 12 measured months, from 230 to 280 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using CablePrice’s and Hitachi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CablePrice

1 branded search term

  • cableprice

Hitachi

2 branded search terms

  • hitachi digger
  • hitachi excavator

How the Brand Demand Index is measured

Other head-to-heads among excavator brands

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