Fujitsu vs Hitachi:Which is more popular?
In September 2026, Fujitsu had more branded searches than Hitachi among heat pump brands in New Zealand. Fujitsu had about 1,210 branded searches, while Hitachi had 260. Fujitsu made up 8.8% of all heat pump brand searches we track, and Hitachi accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about heat pump brands, Fujitsu appeared in four of the five answers and Hitachi in none.
Who do people search for more?
Fujitsu, about 5 searches for every 1 for Hitachi
Who does AI mention more?
Fujitsu, mentioned in 4 of 5 answers, Hitachi in 0
Who does AI recommend more?
Fujitsu, the only one of the two named
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Top heat pump brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fujitsu was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hitachi did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Mitsubishi Electric5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Panasonic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Daikin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Fujitsu4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Midea1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rinnai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Toshiba0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hitachi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about heat pump brands
5 answers
Asked ChatGPT
“Which heat pump brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best heat pump brands in New Zealand?”
Asked ChatGPT
“What's the best heat pump brand in New Zealand for home heating?”
Searched Google, AI Overview
“heat pumps nz”
Searched Google, AI Overview
“heat pump for house”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fujitsu or Hitachi more popular in search?
This chart shows how often people search Google for Fujitsu and Hitachi by name. Each line represents a brand's share of searches for all eight heat pump brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fujitsu, Hitachi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rinnai | Daikin | Midea | Mitsubishi Electric | Fujitsu | Panasonic | Toshiba | Hitachi |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.8% | 27.4% | 18.2% | 8.7% | 8.1% | 6.5% | 3.9% | 1.5% |
| Nov 2025 | 18.7% | 25.6% | 23.7% | 9.3% | 9.5% | 7.6% | 3.6% | 2% |
| Dec 2025 | 18.1% | 25.4% | 23.4% | 8.5% | 10.8% | 8% | 4.1% | 1.9% |
| Jan 2026 | 20.2% | 25.7% | 20.7% | 8.9% | 10.5% | 7.7% | 4.1% | 2.2% |
| Feb 2026 | 25.8% | 26.8% | 16.1% | 10.2% | 7.9% | 7.1% | 3.9% | 2.2% |
| Mar 2026 | 24.1% | 26.4% | 16.3% | 11.4% | 8.9% | 7% | 3.5% | 2.4% |
| Apr 2026 | 20.8% | 24.7% | 15.2% | 11.1% | 14.2% | 6.3% | 5.5% | 2.2% |
| May 2026 | 23% | 24.5% | 15.8% | 9.2% | 13.6% | 6.9% | 5% | 2% |
| Jun 2026 | 22.9% | 26.4% | 14.6% | 9.5% | 12.8% | 6.6% | 4.8% | 2.4% |
| Jul 2026 | 21.7% | 23.1% | 16.5% | 11.5% | 13.4% | 7% | 4.2% | 2.6% |
| Aug 2026 | 24.8% | 26.1% | 14.5% | 9.8% | 11.2% | 7.3% | 3.6% | 2.6% |
| Sep 2026 | 27.8% | 25.2% | 17% | 9.9% | 8.8% | 6.3% | 3.1% | 1.9% |
How has the Fujitsu and Hitachi comparison changed over the last 12 months?
3 findings
- Fujitsu was ahead of Hitachi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fujitsu’s share of searches among heat pump brands in New Zealand moved from 8.1% to 8.8%, and its estimated monthly branded searches moved from 1.1K to 1.2K.
- Across the 12 months ending September 2026, Hitachi’s share of searches among heat pump brands in New Zealand moved from 1.5% to 1.9%, and its estimated monthly branded searches moved from 210 to 260.
How did search popularity change for New Zealand heat pump brands in September 2026?
2 changes
In September 2026, Fujitsu lost share of searches among heat pump brands in New Zealand, from 11.2% to 8.8%.
In September 2026, Hitachi lost share of searches among heat pump brands in New Zealand, from 2.6% to 1.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Fujitsu’s and Hitachi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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