Brandwave

Daikin vs Mitsubishi Electric:Which is more popular?

In September 2026, Daikin had more branded searches than Mitsubishi Electric among heat pump brands in New Zealand. Daikin had about 3,470 branded searches, while Mitsubishi Electric had 1,360. Daikin made up 25.2% of all heat pump brand searches we track, and Mitsubishi Electric accounted for 9.9%. When we asked ChatGPT and Google AI Overviews about heat pump brands, Mitsubishi Electric appeared in all five answers and Daikin in four. Mitsubishi Electric was mentioned before Daikin in every answer.

Among heat pump brands in New Zealand in September 2026

Who do people search for more?

Daikin, about 3 searches for every 1 for Mitsubishi Electric

Daikin 3.5K searchesMitsubishi Electric 1.4K searches

Who does AI mention more?

Mitsubishi Electric, mentioned in every answer we collected

Mitsubishi Electric in 5 of 5Daikin in 4 of 5

Who does AI recommend more?

Mitsubishi Electric, named ahead of Daikin in every answer

Mitsubishi Electric first in 5Daikin never first

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Top heat pump brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mitsubishi Electric appeared in all five answers. Daikin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mitsubishi Electric was listed before Daikin in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mitsubishi Electric1st
  2. Daikin2nd
  3. Panasonic3rd
  4. Fujitsu4th
  5. Midea5th
  6. Rinnai–
  7. Toshiba–
  8. Hitachi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mitsubishi Electric5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Panasonic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Daikin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fujitsu4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Midea1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rinnai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toshiba0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hitachi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about heat pump brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Daikin or Mitsubishi Electric more popular in search?

This chart shows how often people search Google for Daikin and Mitsubishi Electric by name. Each line represents a brand's share of searches for all eight heat pump brands we track, month by month, from searches in New Zealand.

Daikin and Mitsubishi Electric among heat pump brands in New Zealand, by month

Share of searches by month for Daikin, Mitsubishi Electric. The figures are in the table below the chart.

View monthly share of searches table
MonthRinnaiDaikinMideaMitsubishi ElectricFujitsuPanasonicToshibaHitachi
Oct 202525.8%27.4%18.2%8.7%8.1%6.5%3.9%1.5%
Nov 202518.7%25.6%23.7%9.3%9.5%7.6%3.6%2%
Dec 202518.1%25.4%23.4%8.5%10.8%8%4.1%1.9%
Jan 202620.2%25.7%20.7%8.9%10.5%7.7%4.1%2.2%
Feb 202625.8%26.8%16.1%10.2%7.9%7.1%3.9%2.2%
Mar 202624.1%26.4%16.3%11.4%8.9%7%3.5%2.4%
Apr 202620.8%24.7%15.2%11.1%14.2%6.3%5.5%2.2%
May 202623%24.5%15.8%9.2%13.6%6.9%5%2%
Jun 202622.9%26.4%14.6%9.5%12.8%6.6%4.8%2.4%
Jul 202621.7%23.1%16.5%11.5%13.4%7%4.2%2.6%
Aug 202624.8%26.1%14.5%9.8%11.2%7.3%3.6%2.6%
Sep 202627.8%25.2%17%9.9%8.8%6.3%3.1%1.9%

How has the Daikin and Mitsubishi Electric comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand heat pump brands in September 2026?

3 changes
  1. In September 2026, Rinnai overtook Daikin to become the leader among heat pump brands in New Zealand, with 27.8% of the searches.

  2. In September 2026, Daikin lost share of searches among heat pump brands in New Zealand, from 26.1% to 25.2%.

  3. In September 2026, Mitsubishi Electric rose from 5th to 4th among heat pump brands in New Zealand.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Daikin’s and Mitsubishi Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Daikin

10 branded search terms

  • daikin
  • daikin a
  • daikin ac
  • daikin air purifier
  • daikin brc1e63
  • daikin ducted
  • daikin heat pump
  • daikin inverter
  • daikin vam
  • daikin vrv

Mitsubishi Electric

7 branded search terms

  • mitsubishi electric
  • mitsubishi electric ac
  • mitsubishi electric fan
  • mitsubishi electric hvac
  • mitsubishi electric lossnay
  • mitsubishi electric vehicle
  • mitsubishielectric

How the Brand Demand Index is measured

Other head-to-heads among heat pump brands

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