Daikin vs Fujitsu:Which is more popular?
In September 2026, Daikin had more branded searches than Fujitsu among heat pump brands in New Zealand. Daikin had about 3,470 branded searches, while Fujitsu had 1,210. Daikin made up 25.2% of all heat pump brand searches we track, and Fujitsu accounted for 8.8%. When we asked ChatGPT and Google AI Overviews about heat pump brands, Daikin and Fujitsu each appeared in four of the five answers. Daikin was mentioned before Fujitsu in four out of five answers.
Who do people search for more?
Daikin, about 3 searches for every 1 for Fujitsu
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Daikin, named ahead of Fujitsu in 4 of 5 answers
Follow Daikin vs Fujitsu and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top heat pump brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Daikin and Fujitsu were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Daikin was listed before Fujitsu in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Mitsubishi Electric5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Panasonic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Daikin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fujitsu4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Midea1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rinnai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Toshiba0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hitachi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about heat pump brands
5 answers
Asked ChatGPT
“Which heat pump brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best heat pump brands in New Zealand?”
Asked ChatGPT
“What's the best heat pump brand in New Zealand for home heating?”
Searched Google, AI Overview
“heat pumps nz”
Searched Google, AI Overview
“heat pump for house”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Daikin or Fujitsu more popular in search?
This chart shows how often people search Google for Daikin and Fujitsu by name. Each line represents a brand's share of searches for all eight heat pump brands we track, month by month, from searches in New Zealand.
Share of searches by month for Daikin, Fujitsu. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rinnai | Daikin | Midea | Mitsubishi Electric | Fujitsu | Panasonic | Toshiba | Hitachi |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.8% | 27.4% | 18.2% | 8.7% | 8.1% | 6.5% | 3.9% | 1.5% |
| Nov 2025 | 18.7% | 25.6% | 23.7% | 9.3% | 9.5% | 7.6% | 3.6% | 2% |
| Dec 2025 | 18.1% | 25.4% | 23.4% | 8.5% | 10.8% | 8% | 4.1% | 1.9% |
| Jan 2026 | 20.2% | 25.7% | 20.7% | 8.9% | 10.5% | 7.7% | 4.1% | 2.2% |
| Feb 2026 | 25.8% | 26.8% | 16.1% | 10.2% | 7.9% | 7.1% | 3.9% | 2.2% |
| Mar 2026 | 24.1% | 26.4% | 16.3% | 11.4% | 8.9% | 7% | 3.5% | 2.4% |
| Apr 2026 | 20.8% | 24.7% | 15.2% | 11.1% | 14.2% | 6.3% | 5.5% | 2.2% |
| May 2026 | 23% | 24.5% | 15.8% | 9.2% | 13.6% | 6.9% | 5% | 2% |
| Jun 2026 | 22.9% | 26.4% | 14.6% | 9.5% | 12.8% | 6.6% | 4.8% | 2.4% |
| Jul 2026 | 21.7% | 23.1% | 16.5% | 11.5% | 13.4% | 7% | 4.2% | 2.6% |
| Aug 2026 | 24.8% | 26.1% | 14.5% | 9.8% | 11.2% | 7.3% | 3.6% | 2.6% |
| Sep 2026 | 27.8% | 25.2% | 17% | 9.9% | 8.8% | 6.3% | 3.1% | 1.9% |
How has the Daikin and Fujitsu comparison changed over the last 12 months?
3 findings
- Daikin was ahead of Fujitsu in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Daikin’s share of searches among heat pump brands in New Zealand moved from 27.4% to 25.2%, and its estimated monthly branded searches moved from 3.8K to 3.5K.
- Across the 12 months ending September 2026, Fujitsu’s share of searches among heat pump brands in New Zealand moved from 8.1% to 8.8%, and its estimated monthly branded searches moved from 1.1K to 1.2K.
How did search popularity change for New Zealand heat pump brands in September 2026?
3 changes
In September 2026, Rinnai overtook Daikin to become the leader among heat pump brands in New Zealand, with 27.8% of the searches.
In September 2026, Fujitsu lost share of searches among heat pump brands in New Zealand, from 11.2% to 8.8%.
In September 2026, Daikin lost share of searches among heat pump brands in New Zealand, from 26.1% to 25.2%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Daikin’s and Fujitsu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among heat pump brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.