Brandwave

How popular isMidea?

In September 2026, people searched for Midea by name about 6,250 times in New Zealand, a 10.2% increase from the previous year. These searches made up 21.5% of all New Zealand portable dishwasher brand searches, placing Midea second out of four brands. When we asked both ChatGPT and Google AI Overviews about portable dishwasher brands, Midea appeared in all answers.

Search and AI answers in September 2026

Midea is the second most searched of 4 competitors.

  1. KitchenAidShare of searches 75.3%Mentioned in 0 of 5 AI answers
  2. MideaShare of searches 21.5%Mentioned in 5 of 5 AI answers
  3. LGShare of searches 3.2%Mentioned in 0 of 5 AI answers
  4. BoschShare of searches 0%Mentioned in 2 of 5 AI answers
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Top portable dishwasher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Midea appeared in all five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Midea5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about portable dishwasher brands

5 answers

  • Asked ChatGPT

    “Which portable dishwasher brand should I buy in New Zealand?”

    1. 1Midea
    2. 2Bosch

  • Asked ChatGPT

    “What are the best portable dishwasher brands in New Zealand?”

    1. 1Midea

  • Asked ChatGPT

    “What's the best portable dishwasher brand in New Zealand for small kitchen?”

    1. 1Midea
    2. 2Bosch

  • Searched Google, AI Overview

    “portable dishwasher nz”

    1. 1Midea

  • Searched Google, AI Overview

    “benchtop dishwasher”

    1. 1Midea

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which portable dishwasher brands compete with Midea?

Midea against portable dishwasher brands in New Zealand, by month

Share of searches by month for KitchenAid, Midea, LG. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidMideaLGBosch
Oct 202573.4%23.4%3.1%0.11%
Nov 202575.8%21.7%2.4%0.07%
Dec 202579.3%18.8%2%0%
Jan 202674%23.4%2.6%0%
Feb 202673.8%23.3%2.8%0.12%
Mar 202672%24.5%3.3%0.11%
Apr 202671.5%24.3%4.2%0%
May 202672.4%24.2%3.4%0%
Jun 202670.7%25.1%4.2%0%
Jul 202667.3%29.3%3.5%0%
Aug 202674%22.2%3.8%0%
Sep 202675.3%21.5%3.2%0%

  1. 1.KitchenAid

    75.3%

    Held 1st. 6.5K estimated branded searches, +2.2% vs prior month. Share +1.4 points.

  2. 2.Midea

    21.5%

    Held 2nd. 1.9K estimated branded searches, -3.1% vs prior month. Share -0.8 points.

  3. 3.LG

    3.2%

    Held 3rd. 280 estimated branded searches, -15.2% vs prior month. Share -0.6 points.

  4. 4.Bosch

    0%

    Held 4th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Midea and its closest rivals

Every comparison with Midea

17 comparisons

How has branded search demand for Midea changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Midea in New Zealand rose from 5.7K to 6.3K.
  • Across the 12 months ending September 2026, Midea’s share of searches among portable dishwasher brands in New Zealand decreased from 23.4% to 21.5%.
  • Across the 12 months ending September 2026, Midea’s share of searches among portable dishwasher brands in New Zealand peaked at 29.3% in July 2026 and was lowest at 18.8% in December 2025.

How did search popularity change for New Zealand portable dishwasher brands in September 2026?

4 changes

  1. In September 2026, KitchenAid gained share of searches among portable dishwasher brands in New Zealand, from 74% to 75.3%.

  2. In September 2026, Midea lost share of searches among portable dishwasher brands in New Zealand, from 22.2% to 21.5%.

  3. In September 2026, LG lost share of searches among portable dishwasher brands in New Zealand, from 3.8% to 3.2%.

  4. Estimated monthly branded searches for Bosch in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

How are Midea’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Midea’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ac midea
  • midea
  • midea air cooler
  • midea appliances
  • midea bar fridge
  • midea cooktop
  • midea dehumidifier
  • midea fan
  • midea fridge
  • midea heat pump
  • midea home
  • midea induction cooktop
  • midea mini fridge
  • midea refrigerator
  • midea washing machine

Do you work for Midea? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Midea compete?

Midea is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fan coil brands2nd of 87.7%Show ranking
Chest freezer brands3rd of 66.9%Show ranking
Heat pump brands3rd of 817%Show ranking
Portable dishwasher brands2nd of 421.5%Shown above
Deep freezer brands2nd of 531.8%Show ranking
Bar fridge brands2nd of 535.3%Show ranking
Mini fridge brands4th of 46.3%Show ranking
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