How popular isMidea?
In September 2026, people searched for Midea by name about 6,250 times in New Zealand, a 10.2% increase from the previous year. These searches made up 6.3% of all New Zealand mini fridge brand searches, placing Midea fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about mini fridge brands, Midea appeared in two of the four answers and was the joint most recommended of the four.
Midea is the fourth most searched of 4 competitors and the joint most recommended in AI answers.
HaierShare of searches 57.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
HisenseShare of searches 28.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
LGShare of searches 7.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
MideaShare of searches 6.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
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Top mini fridge brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Midea was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Midea is the joint most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about mini fridge brands
4 answers
Asked ChatGPT
“Which mini fridge brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best mini fridge brands in New Zealand?”
Asked ChatGPT
“What's the best mini fridge brand in New Zealand for a small room?”
Searched Google, AI Overview
“small fridge nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“mini bar fridge nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which mini fridge brands compete with Midea?
Share of searches by month for Haier, Hisense, LG, Midea. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haier | Hisense | LG | Midea |
|---|---|---|---|---|
| Oct 2025 | 58.2% | 29.5% | 6.2% | 6.2% |
| Nov 2025 | 53.8% | 32.3% | 7% | 6.8% |
| Dec 2025 | 50.4% | 36.5% | 6.3% | 6.8% |
| Jan 2026 | 55.6% | 32.7% | 5.5% | 6.1% |
| Feb 2026 | 57.6% | 26.6% | 6.2% | 9.6% |
| Mar 2026 | 50.2% | 31.1% | 6.7% | 12% |
| Apr 2026 | 53.8% | 33.3% | 7.4% | 5.6% |
| May 2026 | 58.6% | 29.3% | 6.6% | 5.5% |
| Jun 2026 | 54.8% | 33.3% | 7.5% | 4.5% |
| Jul 2026 | 53.9% | 32.6% | 6.6% | 7% |
| Aug 2026 | 60.9% | 24.7% | 7.8% | 6.6% |
| Sep 2026 | 57.3% | 28.7% | 7.7% | 6.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.3% | 2.1K | -19.7% | -3.6 points | |
| 2, held 2nd | 28.7% | 1K | -0.95% | +3.9 points | |
| 3, held 3rd | 7.7% | 280 | -15.2% | -0.1 points | |
| 4, held 4th | 6.3% | 230 | -17.9% | -0.3 points |
1.
Haier57.3%
Held 1st. 2.1K estimated branded searches, -19.7% vs prior month. Share -3.6 points.
2.
Hisense28.7%
Held 2nd. 1K estimated branded searches, -0.95% vs prior month. Share +3.9 points.
3.
LG7.7%
Held 3rd. 280 estimated branded searches, -15.2% vs prior month. Share -0.1 points.
4.
Midea6.3%
Held 4th. 230 estimated branded searches, -17.9% vs prior month. Share -0.3 points.
Compare popularity between Midea and its closest rivals
Every comparison with Midea
17 comparisons
How has branded search demand for Midea changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Midea in New Zealand rose from 5.7K to 6.3K.
- Across the 12 months ending September 2026, Midea’s share of searches among mini fridge brands in New Zealand peaked at 12% in March 2026 and was lowest at 4.5% in June 2026.
How did search popularity change for New Zealand mini fridge brands in September 2026?
3 changes
In September 2026, Hisense gained share of searches among mini fridge brands in New Zealand, from 24.7% to 28.7%.
In September 2026, Haier lost share of searches among mini fridge brands in New Zealand, from 60.9% to 57.3%.
Estimated monthly branded searches for Midea in New Zealand fell 17.9% over 12 measured months, from 280 to 230 in September 2026.
How are Midea’s branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Midea’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ac midea
- midea
- midea air cooler
- midea appliances
- midea bar fridge
- midea cooktop
- midea dehumidifier
- midea fan
- midea fridge
- midea heat pump
- midea home
- midea induction cooktop
- midea mini fridge
- midea refrigerator
- midea washing machine
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Where does Midea compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Fan coil brands | 2nd of 8 | 7.7% | Show ranking |
| Chest freezer brands | 3rd of 6 | 6.9% | Show ranking |
| Heat pump brands | 3rd of 8 | 17% | Show ranking |
| Portable dishwasher brands | 2nd of 4 | 21.5% | Show ranking |
| Deep freezer brands | 2nd of 5 | 31.8% | Show ranking |
| Bar fridge brands | 2nd of 5 | 35.3% | Show ranking |
| Mini fridge brands | 4th of 4 | 6.3% | Shown above |
Is Midea your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.