Hisense vs Midea:Which is more popular?
In September 2026, Hisense had more branded searches than Midea among mini fridge brands in New Zealand. Hisense had about 1,040 branded searches, while Midea had 230. Hisense made up 28.7% of all mini fridge brand searches we track, and Midea accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about mini fridge brands, Hisense appeared in three of the four answers and Midea in two. Midea was mentioned before Hisense in two out of three answers.
Who do people search for more?
Hisense, about 5 searches for every 1 for Midea
Who does AI mention more?
Hisense, mentioned in 3 of 4 answers, Midea in 2
Who does AI recommend more?
Midea, named ahead of Hisense in 2 of 3 answers
Follow Hisense vs Midea and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top mini fridge brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Hisense was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Midea was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Midea was listed before Hisense in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about mini fridge brands
4 answers
Asked ChatGPT
“Which mini fridge brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best mini fridge brands in New Zealand?”
Asked ChatGPT
“What's the best mini fridge brand in New Zealand for a small room?”
Searched Google, AI Overview
“small fridge nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“mini bar fridge nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Hisense or Midea more popular in search?
This chart shows how often people search Google for Hisense and Midea by name. Each line represents a brand's share of searches for all four mini fridge brands we track, month by month, from searches in New Zealand.
Share of searches by month for Hisense, Midea. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haier | Hisense | LG | Midea |
|---|---|---|---|---|
| Oct 2025 | 58.2% | 29.5% | 6.2% | 6.2% |
| Nov 2025 | 53.8% | 32.3% | 7% | 6.8% |
| Dec 2025 | 50.4% | 36.5% | 6.3% | 6.8% |
| Jan 2026 | 55.6% | 32.7% | 5.5% | 6.1% |
| Feb 2026 | 57.6% | 26.6% | 6.2% | 9.6% |
| Mar 2026 | 50.2% | 31.1% | 6.7% | 12% |
| Apr 2026 | 53.8% | 33.3% | 7.4% | 5.6% |
| May 2026 | 58.6% | 29.3% | 6.6% | 5.5% |
| Jun 2026 | 54.8% | 33.3% | 7.5% | 4.5% |
| Jul 2026 | 53.9% | 32.6% | 6.6% | 7% |
| Aug 2026 | 60.9% | 24.7% | 7.8% | 6.6% |
| Sep 2026 | 57.3% | 28.7% | 7.7% | 6.3% |
How has the Hisense and Midea comparison changed over the last 12 months?
3 findings
- Hisense was ahead of Midea in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hisense’s share of searches among mini fridge brands in New Zealand moved from 29.5% to 28.7%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 12 months ending September 2026, Midea’s share of searches among mini fridge brands in New Zealand moved from 6.2% to 6.3%, and its estimated monthly branded searches moved from 280 to 230.
How did search popularity change for New Zealand mini fridge brands in September 2026?
2 changes
In September 2026, Hisense gained share of searches among mini fridge brands in New Zealand, from 24.7% to 28.7%.
Estimated monthly branded searches for Midea in New Zealand fell 17.9% over 12 measured months, from 280 to 230 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Hisense’s and Midea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among mini fridge brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.