Haier vs LG:Which is more popular?
In September 2026, Haier had more branded searches than LG among mini fridge brands in New Zealand. Haier had about 2,080 branded searches, while LG had 280. Haier made up 57.3% of all mini fridge brand searches we track, and LG accounted for 7.7%. When we asked ChatGPT and Google AI Overviews about mini fridge brands, Haier appeared in all four answers and LG in none.
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Top mini fridge brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Haier appeared in all four answers. LG did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about mini fridge brands
4 answers
Asked ChatGPT
“Which mini fridge brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best mini fridge brands in New Zealand?”
Asked ChatGPT
“What's the best mini fridge brand in New Zealand for a small room?”
Searched Google, AI Overview
“small fridge nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“mini bar fridge nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Haier or LG more popular in search?
This chart shows how often people search Google for Haier and LG by name. Each line represents a brand's share of searches for all four mini fridge brands we track, month by month, from searches in New Zealand.
Share of searches by month for Haier, LG. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haier | Hisense | LG | Midea |
|---|---|---|---|---|
| Oct 2025 | 58.2% | 29.5% | 6.2% | 6.2% |
| Nov 2025 | 53.8% | 32.3% | 7% | 6.8% |
| Dec 2025 | 50.4% | 36.5% | 6.3% | 6.8% |
| Jan 2026 | 55.6% | 32.7% | 5.5% | 6.1% |
| Feb 2026 | 57.6% | 26.6% | 6.2% | 9.6% |
| Mar 2026 | 50.2% | 31.1% | 6.7% | 12% |
| Apr 2026 | 53.8% | 33.3% | 7.4% | 5.6% |
| May 2026 | 58.6% | 29.3% | 6.6% | 5.5% |
| Jun 2026 | 54.8% | 33.3% | 7.5% | 4.5% |
| Jul 2026 | 53.9% | 32.6% | 6.6% | 7% |
| Aug 2026 | 60.9% | 24.7% | 7.8% | 6.6% |
| Sep 2026 | 57.3% | 28.7% | 7.7% | 6.3% |
How has the Haier and LG comparison changed over the last 12 months?
3 findings
- Haier was ahead of LG in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Haier’s share of searches among mini fridge brands in New Zealand moved from 58.2% to 57.3%, and its estimated monthly branded searches moved from 2.6K to 2.1K.
- Across the 12 months ending September 2026, LG’s share of searches among mini fridge brands in New Zealand moved from 6.2% to 7.7%, and its estimated monthly branded searches held steady at 280.
How did search popularity change for New Zealand mini fridge brands in September 2026?
1 change
In September 2026, Haier lost share of searches among mini fridge brands in New Zealand, from 60.9% to 57.3%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Haier’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among mini fridge brands
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