Brandwave

How popular isMidea?

In September 2026, people searched for Midea by name about 6,250 times in New Zealand, a 10.2% increase from the previous year. These searches made up 31.8% of all New Zealand deep freezer brand searches, placing Midea second out of five brands. When we asked both ChatGPT and Google AI Overviews about deep freezer brands, Midea appeared in three of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Midea is the second most searched of 5 competitors and the third most recommended in AI answers.

  1. HaierShare of searches 43%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. MideaShare of searches 31.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. HisenseShare of searches 17.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. SamsungShare of searches 6.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. WestinghouseShare of searches 0.68%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top deep freezer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Midea was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Midea is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Westinghouse1st
  2. Haier2nd
  3. Midea3rd
  4. Hisense4th
  5. Samsung–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Haier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Westinghouse5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hisense4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Midea3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about deep freezer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which deep freezer brands compete with Midea?

Midea against deep freezer brands in New Zealand, by month

Share of searches by month for Haier, Midea, Hisense, Samsung. The figures are in the table below the chart.

View monthly share of searches table
MonthHaierMideaHisenseSamsungWestinghouse
Oct 202543.7%30.4%19.3%5.6%1%
Nov 202537.1%37.7%18.9%5.5%0.8%
Dec 202536%35.6%21.4%6.1%0.9%
Jan 202642%31.6%20.9%4.9%0.63%
Feb 202643.8%33%17.1%5.3%0.83%
Mar 202641.1%32%20%5.8%1%
Apr 202642.6%28.9%22.4%5.2%0.94%
May 202644.3%30.8%19.1%4.6%1.3%
Jun 202643.2%29.7%21.9%4.3%0.94%
Jul 202639.7%34.5%20.3%4.8%0.62%
Aug 202646.3%29.4%16.1%7.4%0.77%
Sep 202643%31.8%17.8%6.7%0.68%

  1. 1.Haier

    43%

    Held 1st. 2.5K estimated branded searches, -16.9% vs prior month. Share -3.3 points.

  2. 2.Midea

    31.8%

    Held 2nd. 1.9K estimated branded searches, -3.1% vs prior month. Share +2.4 points.

  3. 3.Hisense

    17.8%

    Held 3rd. 1K estimated branded searches, -0.95% vs prior month. Share +1.7 points.

  4. 4.Samsung

    6.7%

    Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share -0.7 points.

  5. 5.Westinghouse

    0.68%

    Held 5th. 40 estimated branded searches, -20% vs prior month. Share -0.1 points.

Compare popularity between Midea and its closest rivals

Every comparison with Midea

17 comparisons

How has branded search demand for Midea changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Midea in New Zealand rose from 5.7K to 6.3K.
  • Across the 12 months ending September 2026, Midea’s share of searches among deep freezer brands in New Zealand increased from 30.4% to 31.8%.
  • Across the 12 months ending September 2026, Midea’s share of searches among deep freezer brands in New Zealand peaked at 37.7% in November 2025 and was lowest at 28.9% in April 2026.

How did search popularity change for New Zealand deep freezer brands in September 2026?

5 changes

  1. In September 2026, Midea gained share of searches among deep freezer brands in New Zealand, from 29.4% to 31.8%.

  2. In September 2026, Hisense gained share of searches among deep freezer brands in New Zealand, from 16.1% to 17.8%.

  3. In September 2026, Haier lost share of searches among deep freezer brands in New Zealand, from 46.3% to 43%.

  4. In September 2026, Samsung lost share of searches among deep freezer brands in New Zealand, from 7.4% to 6.7%.

  5. Estimated monthly branded searches for Westinghouse in New Zealand fell 42.9% over 12 measured months, from 70 to 40 in September 2026.

How are Midea’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Midea’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ac midea
  • midea
  • midea air cooler
  • midea appliances
  • midea bar fridge
  • midea cooktop
  • midea dehumidifier
  • midea fan
  • midea fridge
  • midea heat pump
  • midea home
  • midea induction cooktop
  • midea mini fridge
  • midea refrigerator
  • midea washing machine

Do you work for Midea? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Midea compete?

Midea is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fan coil brands2nd of 87.7%Show ranking
Chest freezer brands3rd of 66.9%Show ranking
Heat pump brands3rd of 817%Show ranking
Portable dishwasher brands2nd of 421.5%Show ranking
Deep freezer brands2nd of 531.8%Shown above
Bar fridge brands2nd of 535.3%Show ranking
Mini fridge brands4th of 46.3%Show ranking
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Is Midea your brand?

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