Haier vs Midea:Which is more popular?
In September 2026, Haier had more branded searches than Midea among deep freezer brands in New Zealand. Haier had about 2,510 branded searches, while Midea had 1,860. Haier made up 43% of all deep freezer brand searches we track, and Midea accounted for 31.8%. When we asked ChatGPT and Google AI Overviews about deep freezer brands, Haier appeared in all five answers and Midea in three. Haier was mentioned before Midea in three out of five answers.
Who do people search for more?
Haier, about 35% more searches than Midea
Who does AI mention more?
Haier, mentioned in every answer we collected
Who does AI recommend more?
Haier, named ahead of Midea in 3 of 5 answers
Follow Haier vs Midea and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top deep freezer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Haier appeared in all five answers. Midea was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Haier was listed before Midea in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Westinghouse1st- Haier2nd
Midea3rd
Hisense4th
Samsung–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Haier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Westinghouse5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hisense4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Midea3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about deep freezer brands
5 answers
Asked ChatGPT
“Which deep freezer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best deep freezer brands in New Zealand?”
Asked ChatGPT
“What's the best deep freezer brand in New Zealand for bulk frozen food?”
Searched Google, AI Overview
“deep freezer nz”
Searched Google, AI Overview
“chest freezer nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Haier or Midea more popular in search?
This chart shows how often people search Google for Haier and Midea by name. Each line represents a brand's share of searches for all five deep freezer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Haier, Midea. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haier | Midea | Hisense | Samsung | Westinghouse |
|---|---|---|---|---|---|
| Oct 2025 | 43.7% | 30.4% | 19.3% | 5.6% | 1% |
| Nov 2025 | 37.1% | 37.7% | 18.9% | 5.5% | 0.8% |
| Dec 2025 | 36% | 35.6% | 21.4% | 6.1% | 0.9% |
| Jan 2026 | 42% | 31.6% | 20.9% | 4.9% | 0.63% |
| Feb 2026 | 43.8% | 33% | 17.1% | 5.3% | 0.83% |
| Mar 2026 | 41.1% | 32% | 20% | 5.8% | 1% |
| Apr 2026 | 42.6% | 28.9% | 22.4% | 5.2% | 0.94% |
| May 2026 | 44.3% | 30.8% | 19.1% | 4.6% | 1.3% |
| Jun 2026 | 43.2% | 29.7% | 21.9% | 4.3% | 0.94% |
| Jul 2026 | 39.7% | 34.5% | 20.3% | 4.8% | 0.62% |
| Aug 2026 | 46.3% | 29.4% | 16.1% | 7.4% | 0.77% |
| Sep 2026 | 43% | 31.8% | 17.8% | 6.7% | 0.68% |
How has the Haier and Midea comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Midea took it in November 2025, Haier took it in December 2025.
- Across the 12 months ending September 2026, Haier’s share of searches among deep freezer brands in New Zealand moved from 43.7% to 43%, and its estimated monthly branded searches moved from 3K to 2.5K.
- Across the 12 months ending September 2026, Midea’s share of searches among deep freezer brands in New Zealand moved from 30.4% to 31.8%, and its estimated monthly branded searches moved from 2.1K to 1.9K.
How did search popularity change for New Zealand deep freezer brands in September 2026?
2 changes
In September 2026, Midea gained share of searches among deep freezer brands in New Zealand, from 29.4% to 31.8%.
In September 2026, Haier lost share of searches among deep freezer brands in New Zealand, from 46.3% to 43%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Haier’s and Midea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among deep freezer brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.