Haier vs Samsung:Which is more popular?
In September 2026, Haier had more branded searches than Samsung among deep freezer brands in New Zealand. Haier had about 2,510 branded searches, while Samsung had 390. Haier made up 43% of all deep freezer brand searches we track, and Samsung accounted for 6.7%. When we asked ChatGPT and Google AI Overviews about deep freezer brands, Haier appeared in all five answers and Samsung in none.
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Top deep freezer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Haier appeared in all five answers. Samsung did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Westinghouse1st
Haier2nd
Midea3rd
Hisense4th
Samsung–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Haier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Westinghouse5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hisense4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Midea3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about deep freezer brands
5 answers
Asked ChatGPT
“Which deep freezer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best deep freezer brands in New Zealand?”
Asked ChatGPT
“What's the best deep freezer brand in New Zealand for bulk frozen food?”
Searched Google, AI Overview
“deep freezer nz”
Searched Google, AI Overview
“chest freezer nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Haier or Samsung more popular in search?
This chart shows how often people search Google for Haier and Samsung by name. Each line represents a brand's share of searches for all five deep freezer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Haier, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haier | Midea | Hisense | Samsung | Westinghouse |
|---|---|---|---|---|---|
| Oct 2025 | 43.7% | 30.4% | 19.3% | 5.6% | 1% |
| Nov 2025 | 37.1% | 37.7% | 18.9% | 5.5% | 0.8% |
| Dec 2025 | 36% | 35.6% | 21.4% | 6.1% | 0.9% |
| Jan 2026 | 42% | 31.6% | 20.9% | 4.9% | 0.63% |
| Feb 2026 | 43.8% | 33% | 17.1% | 5.3% | 0.83% |
| Mar 2026 | 41.1% | 32% | 20% | 5.8% | 1% |
| Apr 2026 | 42.6% | 28.9% | 22.4% | 5.2% | 0.94% |
| May 2026 | 44.3% | 30.8% | 19.1% | 4.6% | 1.3% |
| Jun 2026 | 43.2% | 29.7% | 21.9% | 4.3% | 0.94% |
| Jul 2026 | 39.7% | 34.5% | 20.3% | 4.8% | 0.62% |
| Aug 2026 | 46.3% | 29.4% | 16.1% | 7.4% | 0.77% |
| Sep 2026 | 43% | 31.8% | 17.8% | 6.7% | 0.68% |
How has the Haier and Samsung comparison changed over the last 12 months?
3 findings
- Haier was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Haier’s share of searches among deep freezer brands in New Zealand moved from 43.7% to 43%, and its estimated monthly branded searches moved from 3K to 2.5K.
- Across the 12 months ending September 2026, Samsung’s share of searches among deep freezer brands in New Zealand moved from 5.6% to 6.7%, and its estimated monthly branded searches held steady at 390.
How did search popularity change for New Zealand deep freezer brands in September 2026?
2 changes
In September 2026, Haier lost share of searches among deep freezer brands in New Zealand, from 46.3% to 43%.
In September 2026, Samsung lost share of searches among deep freezer brands in New Zealand, from 7.4% to 6.7%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Haier’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among deep freezer brands
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