Hisense vs Midea:Which is more popular?
In September 2026, Midea had more branded searches than Hisense among deep freezer brands in New Zealand. Midea had about 1,860 branded searches, while Hisense had 1,040. Midea made up 31.8% of all deep freezer brand searches we track, and Hisense accounted for 17.8%. When we asked ChatGPT and Google AI Overviews about deep freezer brands, Hisense appeared in four of the five answers and Midea in three. Hisense and Midea were each mentioned first in two of the four answers that named either.
Who do people search for more?
Midea, about 79% more searches than Hisense
Who does AI mention more?
Hisense, mentioned in 4 of 5 answers, Midea in 3
Who does AI recommend more?
Each is named first in 2 of 4 answers.
Follow Hisense vs Midea and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top deep freezer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hisense was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Midea was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Hisense and Midea were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Westinghouse1st
Haier2nd- Midea3rd
- Hisense4th
Samsung–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Haier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Westinghouse5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hisense4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Midea3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about deep freezer brands
5 answers
Asked ChatGPT
“Which deep freezer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best deep freezer brands in New Zealand?”
Asked ChatGPT
“What's the best deep freezer brand in New Zealand for bulk frozen food?”
Searched Google, AI Overview
“deep freezer nz”
Searched Google, AI Overview
“chest freezer nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Hisense or Midea more popular in search?
This chart shows how often people search Google for Hisense and Midea by name. Each line represents a brand's share of searches for all five deep freezer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Midea, Hisense. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haier | Midea | Hisense | Samsung | Westinghouse |
|---|---|---|---|---|---|
| Oct 2025 | 43.7% | 30.4% | 19.3% | 5.6% | 1% |
| Nov 2025 | 37.1% | 37.7% | 18.9% | 5.5% | 0.8% |
| Dec 2025 | 36% | 35.6% | 21.4% | 6.1% | 0.9% |
| Jan 2026 | 42% | 31.6% | 20.9% | 4.9% | 0.63% |
| Feb 2026 | 43.8% | 33% | 17.1% | 5.3% | 0.83% |
| Mar 2026 | 41.1% | 32% | 20% | 5.8% | 1% |
| Apr 2026 | 42.6% | 28.9% | 22.4% | 5.2% | 0.94% |
| May 2026 | 44.3% | 30.8% | 19.1% | 4.6% | 1.3% |
| Jun 2026 | 43.2% | 29.7% | 21.9% | 4.3% | 0.94% |
| Jul 2026 | 39.7% | 34.5% | 20.3% | 4.8% | 0.62% |
| Aug 2026 | 46.3% | 29.4% | 16.1% | 7.4% | 0.77% |
| Sep 2026 | 43% | 31.8% | 17.8% | 6.7% | 0.68% |
How has the Hisense and Midea comparison changed over the last 12 months?
3 findings
- Midea was ahead of Hisense in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hisense’s share of searches among deep freezer brands in New Zealand moved from 19.3% to 17.8%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 12 months ending September 2026, Midea’s share of searches among deep freezer brands in New Zealand moved from 30.4% to 31.8%, and its estimated monthly branded searches moved from 2.1K to 1.9K.
How did search popularity change for New Zealand deep freezer brands in September 2026?
2 changes
In September 2026, Midea gained share of searches among deep freezer brands in New Zealand, from 29.4% to 31.8%.
In September 2026, Hisense gained share of searches among deep freezer brands in New Zealand, from 16.1% to 17.8%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Hisense’s and Midea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among deep freezer brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.