Brandwave

How popular isWestinghouse?

In September 2026, people searched for Westinghouse by name about 6,240 times in New Zealand, a 5.1% increase from the previous year. These searches made up 0.68% of all New Zealand deep freezer brand searches, placing Westinghouse fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about deep freezer brands, Westinghouse appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Westinghouse is the fifth most searched of 5 competitors and the most recommended in AI answers.

  1. HaierShare of searches 43%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. MideaShare of searches 31.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. HisenseShare of searches 17.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. SamsungShare of searches 6.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. WestinghouseShare of searches 0.68%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top deep freezer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Westinghouse appeared in all five answers. Westinghouse is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Westinghouse1st
  2. Haier2nd
  3. Midea3rd
  4. Hisense4th
  5. Samsung–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Haier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Westinghouse5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hisense4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Midea3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about deep freezer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which deep freezer brands compete with Westinghouse?

Westinghouse against deep freezer brands in New Zealand, by month

Share of searches by month for Haier, Midea, Hisense, Samsung, Westinghouse. The figures are in the table below the chart.

View monthly share of searches table
MonthHaierMideaHisenseSamsungWestinghouse
Oct 202543.7%30.4%19.3%5.6%1%
Nov 202537.1%37.7%18.9%5.5%0.8%
Dec 202536%35.6%21.4%6.1%0.9%
Jan 202642%31.6%20.9%4.9%0.63%
Feb 202643.8%33%17.1%5.3%0.83%
Mar 202641.1%32%20%5.8%1%
Apr 202642.6%28.9%22.4%5.2%0.94%
May 202644.3%30.8%19.1%4.6%1.3%
Jun 202643.2%29.7%21.9%4.3%0.94%
Jul 202639.7%34.5%20.3%4.8%0.62%
Aug 202646.3%29.4%16.1%7.4%0.77%
Sep 202643%31.8%17.8%6.7%0.68%
  1. 1.Haier

    43%

    Held 1st. 2.5K estimated branded searches, -16.9% vs prior month. Share -3.3 points.

  2. 2.Midea

    31.8%

    Held 2nd. 1.9K estimated branded searches, -3.1% vs prior month. Share +2.4 points.

  3. 3.Hisense

    17.8%

    Held 3rd. 1K estimated branded searches, -0.95% vs prior month. Share +1.7 points.

  4. 4.Samsung

    6.7%

    Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share -0.7 points.

  5. Held 5th. 40 estimated branded searches, -20% vs prior month. Share -0.1 points.

Compare popularity between Westinghouse and its closest rivals

Every comparison with Westinghouse

15 comparisons

How has branded search demand for Westinghouse changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Westinghouse in New Zealand rose from 5.9K to 6.2K.
  • Across the 12 months ending September 2026, Westinghouse’s share of searches among deep freezer brands in New Zealand held steady, from 1% to 0.68%.

How did search popularity change for New Zealand deep freezer brands in September 2026?

5 changes
  1. In September 2026, Midea gained share of searches among deep freezer brands in New Zealand, from 29.4% to 31.8%.

  2. In September 2026, Hisense gained share of searches among deep freezer brands in New Zealand, from 16.1% to 17.8%.

  3. In September 2026, Haier lost share of searches among deep freezer brands in New Zealand, from 46.3% to 43%.

  4. In September 2026, Samsung lost share of searches among deep freezer brands in New Zealand, from 7.4% to 6.7%.

  5. Estimated monthly branded searches for Westinghouse in New Zealand fell 42.9% over 12 measured months, from 70 to 40 in September 2026.

How are Westinghouse’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Westinghouse’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • westinghouse
  • westinghouse cooktop
  • westinghouse dishwasher
  • westinghouse dryer
  • westinghouse freezer
  • westinghouse fridge
  • westinghouse fridge freezer
  • westinghouse induction cooktop
  • westinghouse oven
  • westinghouse rangehood
  • westinghouse saturn
  • westinghouse washing machine
  • westinghouse wdh804n7wa

How the Brand Demand Index is measured

Who owns Westinghouse?

Westinghouse is owned by Electrolux Group. Brandwave also tracks Electrolux, owned by the same company, in New Zealand.

Do you work for Westinghouse? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Westinghouse compete?

Westinghouse is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands6th of 116.5%Show ranking
Freestanding oven brands6th of 84.6%Show ranking
Convection oven brands4th of 64.6%Show ranking
Oven and cooktop brands6th of 74.5%Show ranking
Gas cooktop brands9th of 90.62%Show ranking
Fridge brands4th of 85.7%Show ranking
Chest freezer brands4th of 64.1%Show ranking
Upright freezer brands4th of 83.8%Show ranking
Gas stove brands2nd of 68.1%Show ranking
Freestanding gas range brands2nd of 619.3%Show ranking
Deep freezer brands5th of 50.68%Shown above
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Is Westinghouse your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.