Brandwave

Haier vs Westinghouse:Which is more popular?

In September 2026, Haier had more branded searches than Westinghouse among deep freezer brands in New Zealand. Haier had about 2,510 branded searches, while Westinghouse had 40. Haier made up 43% of all deep freezer brand searches we track, and Westinghouse accounted for 0.68%. When we asked ChatGPT and Google AI Overviews about deep freezer brands, both Haier and Westinghouse appeared in all five answers. Westinghouse was mentioned before Haier in three out of five answers.

Among deep freezer brands in New Zealand in September 2026

Who do people search for more?

Haier, about 63 searches for every 1 for Westinghouse

Haier 2.5K searchesWestinghouse 40 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Haier in 5 of 5Westinghouse in 5 of 5

Who does AI recommend more?

Westinghouse, named ahead of Haier in 3 of 5 answers

Westinghouse first in 3Haier first in 2

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Top deep freezer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Haier and Westinghouse showed up in all five answers. Westinghouse was listed before Haier in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Westinghouse1st
  2. Haier2nd
  3. Midea3rd
  4. Hisense4th
  5. Samsung–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Haier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Westinghouse5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hisense4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Midea3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about deep freezer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Haier or Westinghouse more popular in search?

This chart shows how often people search Google for Haier and Westinghouse by name. Each line represents a brand's share of searches for all five deep freezer brands we track, month by month, from searches in New Zealand.

Haier and Westinghouse among deep freezer brands in New Zealand, by month

Share of searches by month for Haier, Westinghouse. The figures are in the table below the chart.

View monthly share of searches table
MonthHaierMideaHisenseSamsungWestinghouse
Oct 202543.7%30.4%19.3%5.6%1%
Nov 202537.1%37.7%18.9%5.5%0.8%
Dec 202536%35.6%21.4%6.1%0.9%
Jan 202642%31.6%20.9%4.9%0.63%
Feb 202643.8%33%17.1%5.3%0.83%
Mar 202641.1%32%20%5.8%1%
Apr 202642.6%28.9%22.4%5.2%0.94%
May 202644.3%30.8%19.1%4.6%1.3%
Jun 202643.2%29.7%21.9%4.3%0.94%
Jul 202639.7%34.5%20.3%4.8%0.62%
Aug 202646.3%29.4%16.1%7.4%0.77%
Sep 202643%31.8%17.8%6.7%0.68%

How has the Haier and Westinghouse comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand deep freezer brands in September 2026?

2 changes

  1. In September 2026, Haier lost share of searches among deep freezer brands in New Zealand, from 46.3% to 43%.

  2. Estimated monthly branded searches for Westinghouse in New Zealand fell 42.9% over 12 measured months, from 70 to 40 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Haier’s and Westinghouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Haier

5 branded search terms

  • haier
  • haier ac
  • haier freezer
  • haier hwt60fvw2
  • haier upright freezer

Westinghouse

1 branded search term

  • westinghouse freezer

How the Brand Demand Index is measured

Other head-to-heads among deep freezer brands

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