Brandwave

How popular isMitsubishi Electric?

In September 2026, people searched for Mitsubishi Electric by name about 2,410 times in New Zealand, an 8.1% increase from the previous year. These searches made up 3.4% of all New Zealand fridge brand searches, placing Mitsubishi Electric sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about fridge brands, Mitsubishi Electric appeared in four of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Mitsubishi Electric is the sixth most searched of 8 competitors and the fourth most recommended in AI answers.

  1. Fisher & PaykelShare of searches 67.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. HaierShare of searches 8.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. HisenseShare of searches 5.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. WestinghouseShare of searches 5.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. Mitsubishi ElectricShare of searches 3.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

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Top fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mitsubishi Electric was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mitsubishi Electric is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fisher & Paykel1st
  2. LG2nd
  3. Haier3rd
  4. Mitsubishi Electric4th
  5. Samsung5th
  6. Bosch6th
  7. Westinghouse7th
  8. Hisense–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mitsubishi Electric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westinghouse1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fridge brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which fridge brands compete with Mitsubishi Electric?

Mitsubishi Electric against fridge brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Haier, Hisense, Westinghouse, Samsung, Mitsubishi Electric, LG. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelHaierHisenseWestinghouseSamsungMitsubishi ElectricLGBosch
Oct 202566.7%9.7%6.1%5.7%4.5%3.2%2.8%1.3%
Nov 202567.2%8.7%6.3%4.8%4.8%3.5%2.9%1.6%
Dec 202564.3%8.5%8%5.6%4.7%4.1%3.2%1.5%
Jan 202664.3%10.1%7.9%5.6%4.4%3.2%3.2%1.2%
Feb 202668.3%8.7%5.8%5.1%4.5%3.4%2.8%1.3%
Mar 202669.7%7.1%6.3%4.7%3.9%2.5%4.5%1.4%
Apr 202664.3%9.4%7.4%4.5%6.2%3.1%3.9%1.2%
May 202668.4%8.6%5.4%4.7%5.4%2.8%3.3%1.3%
Jun 202669%8.6%6.6%4.4%3.7%3.7%2.7%1.4%
Jul 202671.7%7.8%6%4.4%3.6%2.6%2.7%1.2%
Aug 202670.8%8.2%5%5.3%3.9%2.9%2.6%1.4%
Sep 202667.7%8.2%5.9%5.7%4.3%3.4%2.9%2%

  1. 1.Fisher & Paykel

    67.7%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -3.1 points.

  2. 2.Haier

    8.2%

    Held 2nd. 2.4K estimated branded searches, -15.3% vs prior month. Share 0 points.

  3. 3.Hisense

    5.9%

    Moved from 4th to 3rd. 1.7K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Westinghouse

    5.7%

    Moved from 3rd to 4th. 1.7K estimated branded searches, -8.2% vs prior month. Share +0.4 points.

  5. 5.Samsung

    4.3%

    Held 5th. 1.3K estimated branded searches, -6.6% vs prior month. Share +0.4 points.

  6. 6.Mitsubishi Electric

    3.4%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  7. 7.LG

    2.9%

    Held 7th. 870 estimated branded searches, -5.4% vs prior month. Share +0.3 points.

  8. 8.Bosch

    2%

    Held 8th. 590 estimated branded searches, +22.9% vs prior month. Share +0.6 points.

Compare popularity between Mitsubishi Electric and its closest rivals

Every comparison with Mitsubishi Electric

27 comparisons

How has branded search demand for Mitsubishi Electric changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mitsubishi Electric in New Zealand rose from 2.2K to 2.4K.
  • Across the 12 months ending September 2026, Mitsubishi Electric’s share of searches among fridge brands in New Zealand peaked at 4.1% in December 2025 and was lowest at 2.5% in March 2026.

How did search popularity change for New Zealand fridge brands in September 2026?

5 changes

  1. In September 2026, Hisense overtook Westinghouse to rank 3rd among fridge brands in New Zealand, with 5.9% of the searches.

  2. In September 2026, Bosch gained share of searches among fridge brands in New Zealand, from 1.4% to 2%.

  3. In September 2026, Mitsubishi Electric gained share of searches among fridge brands in New Zealand, from 2.9% to 3.4%.

  4. In September 2026, Fisher & Paykel lost share of searches among fridge brands in New Zealand, from 70.8% to 67.7%.

  5. Estimated monthly branded searches for Haier in New Zealand fell 19.3% over 12 measured months, from 3K to 2.4K in September 2026.

How are Mitsubishi Electric’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Mitsubishi Electric’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mitsubishi electric
  • mitsubishi electric ac
  • mitsubishi electric dehumidifier
  • mitsubishi electric fan
  • mitsubishi electric fridge
  • mitsubishi electric hvac
  • mitsubishi electric lossnay
  • mitsubishi electric vehicle
  • mitsubishielectric

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How the Brand Demand Index is measured

Where does Mitsubishi Electric compete?

Mitsubishi Electric is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands11th of 111.8%Show ranking
Fridge brands6th of 83.4%Shown above
Upright freezer brands5th of 82.8%Show ranking
Fridge freezer brands4th of 73.9%Show ranking
Refrigerator double door brands3rd of 63%Show ranking
Heater and dehumidifier brands5th of 50.32%Show ranking
Heat pump brands4th of 89.9%Show ranking
Smart thermostat brands3rd of 614.3%Show ranking
Passenger lift brands1st of 478.3%Show ranking
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