Brandwave

Mitsubishi Electric vs Westinghouse:Which is more popular?

In September 2026, Westinghouse had more branded searches than Mitsubishi Electric among fridge brands in New Zealand. Westinghouse had about 1,690 branded searches, while Mitsubishi Electric had 1,000. Westinghouse made up 5.7% of all fridge brand searches we track, and Mitsubishi Electric accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about fridge brands, Mitsubishi Electric appeared in four of the five answers and Westinghouse in one. Mitsubishi Electric was mentioned before Westinghouse in three out of four answers that named either.

Among fridge brands in New Zealand in September 2026

Who do people search for more?

Westinghouse, about 69% more searches than Mitsubishi Electric

Westinghouse 1.7K searchesMitsubishi Electric 1K searches

Who does AI mention more?

Mitsubishi Electric, mentioned in 4 of 5 answers, Westinghouse in 1

Mitsubishi Electric in 4 of 5Westinghouse in 1 of 5

Who does AI recommend more?

Mitsubishi Electric, named ahead of Westinghouse in 3 of 4 answers

Mitsubishi Electric first in 3Westinghouse first in 1

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Top fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mitsubishi Electric was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Westinghouse was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Mitsubishi Electric was listed before Westinghouse in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fisher & Paykel1st
  2. LG2nd
  3. Haier3rd
  4. Mitsubishi Electric4th
  5. Samsung5th
  6. Bosch6th
  7. Westinghouse7th
  8. Hisense–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mitsubishi Electric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westinghouse1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fridge brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Mitsubishi Electric or Westinghouse more popular in search?

This chart shows how often people search Google for Mitsubishi Electric and Westinghouse by name. Each line represents a brand's share of searches for all eight fridge brands we track, month by month, from searches in New Zealand.

Mitsubishi Electric and Westinghouse among fridge brands in New Zealand, by month

Share of searches by month for Westinghouse, Mitsubishi Electric. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelHaierHisenseWestinghouseSamsungMitsubishi ElectricLGBosch
Oct 202566.7%9.7%6.1%5.7%4.5%3.2%2.8%1.3%
Nov 202567.2%8.7%6.3%4.8%4.8%3.5%2.9%1.6%
Dec 202564.3%8.5%8%5.6%4.7%4.1%3.2%1.5%
Jan 202664.3%10.1%7.9%5.6%4.4%3.2%3.2%1.2%
Feb 202668.3%8.7%5.8%5.1%4.5%3.4%2.8%1.3%
Mar 202669.7%7.1%6.3%4.7%3.9%2.5%4.5%1.4%
Apr 202664.3%9.4%7.4%4.5%6.2%3.1%3.9%1.2%
May 202668.4%8.6%5.4%4.7%5.4%2.8%3.3%1.3%
Jun 202669%8.6%6.6%4.4%3.7%3.7%2.7%1.4%
Jul 202671.7%7.8%6%4.4%3.6%2.6%2.7%1.2%
Aug 202670.8%8.2%5%5.3%3.9%2.9%2.6%1.4%
Sep 202667.7%8.2%5.9%5.7%4.3%3.4%2.9%2%

How has the Mitsubishi Electric and Westinghouse comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand fridge brands in September 2026?

2 changes
  1. In September 2026, Hisense overtook Westinghouse to rank 3rd among fridge brands in New Zealand, with 5.9% of the searches.

  2. In September 2026, Mitsubishi Electric gained share of searches among fridge brands in New Zealand, from 2.9% to 3.4%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Mitsubishi Electric’s and Westinghouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mitsubishi Electric

1 branded search term

  • mitsubishi electric fridge

Westinghouse

4 branded search terms

  • westinghouse
  • westinghouse fridge freezer
  • westinghouse saturn
  • westinghouse wdh804n7wa

How the Brand Demand Index is measured

Other head-to-heads among fridge brands

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