Brandwave

How popular isMitsubishi Electric?

In September 2026, people searched for Mitsubishi Electric by name about 2,410 times in New Zealand, an 8.1% increase from the previous year. These searches made up 0.32% of all New Zealand heater and dehumidifier brand searches, placing Mitsubishi Electric fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about heater and dehumidifier brands, Mitsubishi Electric appeared in three of the four answers and was the most recommended of the five.

Search and AI answers in September 2026

Mitsubishi Electric is the fifth most searched of 5 competitors and the most recommended in AI answers.

  1. De'LonghiShare of searches 44.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  2. GoldairShare of searches 26.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. RinnaiShare of searches 23.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. DimplexShare of searches 5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. Mitsubishi ElectricShare of searches 0.32%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
Mitsubishi Electric website (opens in a new tab)

Follow Mitsubishi Electric and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top heater and dehumidifier brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Mitsubishi Electric was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Mitsubishi Electric is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mitsubishi Electric1st
  2. Goldair2nd
  3. De'Longhi3rd
  4. Dimplex4th
  5. Rinnai–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • De'Longhi3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Goldair3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mitsubishi Electric3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dimplex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rinnai0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about heater and dehumidifier brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which heater and dehumidifier brands compete with Mitsubishi Electric?

Mitsubishi Electric against heater and dehumidifier brands in New Zealand, by month

Share of searches by month for De'Longhi, Goldair, Rinnai, Dimplex, Mitsubishi Electric. The figures are in the table below the chart.

View monthly share of searches table
MonthDe'LonghiGoldairRinnaiDimplexMitsubishi Electric
Oct 202540.6%28.7%25.2%5.3%0.22%
Nov 202532.6%48.3%16.3%2.6%0.17%
Dec 202536.6%45.7%14.7%2.7%0.31%
Jan 202637%40.8%18.5%3.2%0.47%
Feb 202635.4%33.3%27.5%3.5%0.3%
Mar 202639.1%28.9%24.4%7.3%0.33%
Apr 202641.1%33.2%16.2%9%0.64%
May 202640%33.2%17.3%8.7%0.86%
Jun 202639.1%33.1%16.7%8.8%2.2%
Jul 202638.9%36.7%15.7%7.7%1.1%
Aug 202641.7%32.3%17.9%7.4%0.59%
Sep 202644.6%26.9%23.1%5%0.32%

  1. 1.De'Longhi

    44.6%

    Held 1st. 7K estimated branded searches, -29.9% vs prior month. Share +2.8 points.

  2. 2.Goldair

    26.9%

    Held 2nd. 4.2K estimated branded searches, -45.2% vs prior month. Share -5.3 points.

  3. 3.Rinnai

    23.1%

    Held 3rd. 3.6K estimated branded searches, -15.4% vs prior month. Share +5.2 points.

  4. 4.Dimplex

    5%

    Held 4th. 790 estimated branded searches, -55.6% vs prior month. Share -2.4 points.

  5. 5.Mitsubishi Electric

    0.32%

    Held 5th. 50 estimated branded searches, -64.3% vs prior month. Share -0.3 points.

Compare popularity between Mitsubishi Electric and its closest rivals

Every comparison with Mitsubishi Electric

27 comparisons

How has branded search demand for Mitsubishi Electric changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mitsubishi Electric in New Zealand rose from 2.2K to 2.4K.
  • Across the 12 months ending September 2026, Mitsubishi Electric’s share of searches among heater and dehumidifier brands in New Zealand peaked at 2.2% in June 2026 and was lowest at 0.17% in November 2025.

How did search popularity change for New Zealand heater and dehumidifier brands in September 2026?

5 changes

  1. In September 2026, Rinnai gained share of searches among heater and dehumidifier brands in New Zealand, from 17.9% to 23.1%.

  2. In September 2026, De'Longhi gained share of searches among heater and dehumidifier brands in New Zealand, from 41.7% to 44.6%.

  3. In September 2026, Goldair lost share of searches among heater and dehumidifier brands in New Zealand, from 32.3% to 26.9%.

  4. In September 2026, Dimplex lost share of searches among heater and dehumidifier brands in New Zealand, from 7.4% to 5%.

  5. Mitsubishi Electric’s share of searches among heater and dehumidifier brands in New Zealand has lost ground for 3 months in a row, from 2.2% to 0.32% in September 2026.

How are Mitsubishi Electric’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Mitsubishi Electric’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mitsubishi electric
  • mitsubishi electric ac
  • mitsubishi electric dehumidifier
  • mitsubishi electric fan
  • mitsubishi electric fridge
  • mitsubishi electric hvac
  • mitsubishi electric lossnay
  • mitsubishi electric vehicle
  • mitsubishielectric

Do you work for Mitsubishi Electric? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Mitsubishi Electric compete?

Mitsubishi Electric is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands11th of 111.8%Show ranking
Fridge brands6th of 83.4%Show ranking
Upright freezer brands5th of 82.8%Show ranking
Fridge freezer brands4th of 73.9%Show ranking
Refrigerator double door brands3rd of 63%Show ranking
Heater and dehumidifier brands5th of 50.32%Shown above
Heat pump brands4th of 89.9%Show ranking
Smart thermostat brands3rd of 614.3%Show ranking
Passenger lift brands1st of 478.3%Show ranking
Creator with pink hair and a pink jacket

Is Mitsubishi Electric your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free