Brandwave

How popular isMitsubishi Electric?

In September 2026, people searched for Mitsubishi Electric by name about 2,410 times in New Zealand, an 8.1% increase from the previous year. These searches made up 78.3% of all New Zealand passenger lift brand searches, placing Mitsubishi Electric first out of four brands. When we asked both ChatGPT and Google AI Overviews about passenger lift brands, Mitsubishi Electric appeared in two of the four answers and was the fourth most recommended of the four.

Search and AI answers in September 2026

Mitsubishi Electric is the most searched of 4 competitors and the fourth most recommended in AI answers.

  1. Mitsubishi ElectricShare of searches 78.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  2. OtisShare of searches 9.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  3. KONEShare of searches 7.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. SchindlerShare of searches 4.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
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Top passenger lift brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Mitsubishi Electric was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Mitsubishi Electric is the fourth most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KONE1st
  2. Schindler2nd
  3. Otis3rd
  4. Mitsubishi Electric4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KONE4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Schindler4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Otis3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mitsubishi Electric2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about passenger lift brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which passenger lift brands compete with Mitsubishi Electric?

Mitsubishi Electric against passenger lift brands in New Zealand, by month

Share of searches by month for Mitsubishi Electric, Otis, KONE, Schindler. The figures are in the table below the chart.

View monthly share of searches table
MonthMitsubishi ElectricOtisKONESchindler
Oct 202575.8%11.6%7.4%5.3%
Nov 202579.3%12.6%6.3%1.8%
Dec 202580.9%12.4%3.4%3.4%
Jan 202679.1%12.1%5.5%3.3%
Feb 202677.9%12.4%6.2%3.5%
Mar 202679.3%9.9%6.3%4.5%
Apr 202683.3%7.5%5.8%3.3%
May 202682.6%7.4%5.8%4.1%
Jun 202684%5.9%5.9%4.2%
Jul 202684.7%7.6%4.2%3.4%
Aug 202677.4%9.7%7.5%5.4%
Sep 202678.3%9.8%7.6%4.3%

  1. 1.Mitsubishi Electric

    78.3%

    Held 1st. 720 estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Otis

    9.8%

    Held 2nd. 90 estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.KONE

    7.6%

    Held 3rd. 70 estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Schindler

    4.3%

    Held 4th. 40 estimated branded searches, -20% vs prior month. Share -1 points.

Compare popularity between Mitsubishi Electric and its closest rivals

Every comparison with Mitsubishi Electric

27 comparisons

How has branded search demand for Mitsubishi Electric changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mitsubishi Electric in New Zealand rose from 2.2K to 2.4K.
  • Across the 12 months ending September 2026, Mitsubishi Electric’s share of searches among passenger lift brands in New Zealand increased from 75.8% to 78.3%.
  • Across the 12 months ending September 2026, Mitsubishi Electric’s share of searches among passenger lift brands in New Zealand peaked at 84.7% in July 2026 and was lowest at 75.8% in October 2025.

How did search popularity change for New Zealand passenger lift brands in September 2026?

3 changes

  1. In September 2026, Mitsubishi Electric gained share of searches among passenger lift brands in New Zealand, from 77.4% to 78.3%.

  2. In September 2026, Schindler lost share of searches among passenger lift brands in New Zealand, from 5.4% to 4.3%.

  3. Otis’ share of searches among passenger lift brands in New Zealand has gained ground for 3 months in a row, from 5.9% to 9.8% in September 2026.

How are Mitsubishi Electric’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Mitsubishi Electric’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mitsubishi electric
  • mitsubishi electric ac
  • mitsubishi electric dehumidifier
  • mitsubishi electric fan
  • mitsubishi electric fridge
  • mitsubishi electric hvac
  • mitsubishi electric lossnay
  • mitsubishi electric vehicle
  • mitsubishielectric

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How the Brand Demand Index is measured

Where does Mitsubishi Electric compete?

Mitsubishi Electric is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands11th of 111.8%Show ranking
Fridge brands6th of 83.4%Show ranking
Upright freezer brands5th of 82.8%Show ranking
Fridge freezer brands4th of 73.9%Show ranking
Refrigerator double door brands3rd of 63%Show ranking
Heater and dehumidifier brands5th of 50.32%Show ranking
Heat pump brands4th of 89.9%Show ranking
Smart thermostat brands3rd of 614.3%Show ranking
Passenger lift brands1st of 478.3%Shown above
Creator with pink hair and a pink jacket

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