Brandwave

How popular isMitsubishi Electric?

In September 2026, people searched for Mitsubishi Electric by name about 2,410 times in New Zealand, an 8.1% increase from the previous year. These searches made up 3% of all New Zealand refrigerator double door brand searches, placing Mitsubishi Electric third out of six brands. When we asked both ChatGPT and Google AI Overviews about refrigerator double door brands, Mitsubishi Electric appeared in two of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Mitsubishi Electric is the third most searched of 6 competitors and the fifth most recommended in AI answers.

  1. Fisher & PaykelShare of searches 84.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. HaierShare of searches 9.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. Mitsubishi ElectricShare of searches 3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. SamsungShare of searches 1.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. LGShare of searches 1.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

+1 more

Mitsubishi Electric website (opens in a new tab)

Follow Mitsubishi Electric and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top refrigerator double door brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mitsubishi Electric was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Mitsubishi Electric is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fisher & Paykel1st
  2. LG2nd
  3. Samsung3rd
  4. Haier4th
  5. Mitsubishi Electric5th
  6. Bosch6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Haier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mitsubishi Electric2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about refrigerator double door brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which refrigerator double door brands compete with Mitsubishi Electric?

Mitsubishi Electric against refrigerator double door brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Haier, Mitsubishi Electric. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelHaierMitsubishi ElectricSamsungLGBosch
Oct 202583%11.2%2.9%1.6%1.1%0.28%
Nov 202584.1%9.9%3%1.6%1.2%0.14%
Dec 202583.4%10.3%3%2%1.2%0.21%
Jan 202682%12.1%2.9%1.6%1.1%0.2%
Feb 202683.9%9.9%3.7%1.3%1%0.21%
Mar 202686.3%8%3.1%1.4%1%0.24%
Apr 202681.6%11.2%3.9%1.5%1.5%0.28%
May 202684.3%9.9%3.5%1.1%1%0.17%
Jun 202684%10%3.4%1.1%1.3%0.14%
Jul 202685.6%8.9%3.1%1.2%1%0.22%
Aug 202685.2%9.4%2.5%1.6%1.1%0.17%
Sep 202684.7%9.2%3%1.6%1.2%0.21%

  1. 1.Fisher & Paykel

    84.7%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -0.5 points.

  2. 2.Haier

    9.2%

    Held 2nd. 2.2K estimated branded searches, -19.8% vs prior month. Share -0.2 points.

  3. 3.Mitsubishi Electric

    3%

    Held 3rd. 720 estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Samsung

    1.6%

    Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

  5. 5.LG

    1.2%

    Held 5th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.

  6. 6.Bosch

    0.21%

    Held 6th. 50 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Mitsubishi Electric and its closest rivals

Every comparison with Mitsubishi Electric

27 comparisons

How has branded search demand for Mitsubishi Electric changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mitsubishi Electric in New Zealand rose from 2.2K to 2.4K.
  • Across the 12 months ending September 2026, Mitsubishi Electric’s share of searches among refrigerator double door brands in New Zealand peaked at 3.9% in April 2026 and was lowest at 2.5% in August 2026.

How did search popularity change for New Zealand refrigerator double door brands in September 2026?

3 changes

  1. In September 2026, Mitsubishi Electric gained share of searches among refrigerator double door brands in New Zealand, from 2.5% to 3%.

  2. Estimated monthly branded searches for Bosch in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.

  3. Estimated monthly branded searches for Haier in New Zealand fell 21.5% over 12 measured months, from 2.8K to 2.2K in September 2026.

How are Mitsubishi Electric’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Mitsubishi Electric’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mitsubishi electric
  • mitsubishi electric ac
  • mitsubishi electric dehumidifier
  • mitsubishi electric fan
  • mitsubishi electric fridge
  • mitsubishi electric hvac
  • mitsubishi electric lossnay
  • mitsubishi electric vehicle
  • mitsubishielectric

Do you work for Mitsubishi Electric? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Mitsubishi Electric compete?

Mitsubishi Electric is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands11th of 111.8%Show ranking
Fridge brands6th of 83.4%Show ranking
Upright freezer brands5th of 82.8%Show ranking
Fridge freezer brands4th of 73.9%Show ranking
Refrigerator double door brands3rd of 63%Shown above
Heater and dehumidifier brands5th of 50.32%Show ranking
Heat pump brands4th of 89.9%Show ranking
Smart thermostat brands3rd of 614.3%Show ranking
Passenger lift brands1st of 478.3%Show ranking
Creator with pink hair and a pink jacket

Is Mitsubishi Electric your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free