ecobee vs Mitsubishi Electric:Which is more popular?
In September 2026, Mitsubishi Electric had more branded searches than ecobee among smart thermostat brands in New Zealand. Mitsubishi Electric had about 720 branded searches, while ecobee had 50. Mitsubishi Electric made up 14.3% of all smart thermostat brand searches we track, and ecobee accounted for 0.99%. When we asked ChatGPT and Google AI Overviews about smart thermostat brands, ecobee appeared in three of the five answers and Mitsubishi Electric in two. ecobee and Mitsubishi Electric were each mentioned first in two of the four answers.
Who do people search for more?
Mitsubishi Electric, about 14 searches for every 1 for ecobee
Who does AI mention more?
ecobee, mentioned in 3 of 5 answers, Mitsubishi Electric in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top smart thermostat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ecobee was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Mitsubishi Electric was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ecobee and Mitsubishi Electric were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Google Nest1st
ecobee2nd
Mitsubishi Electric3rd
Daikin4th
Honeywell4th
tado4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Google Nest4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ecobee3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Daikin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mitsubishi Electric2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Honeywell2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
tado2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smart thermostat brands
5 answers
Asked ChatGPT
“Which smart thermostat brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best smart thermostat brands in New Zealand?”
Asked ChatGPT
“What's the best smart thermostat brand in New Zealand for home heating control?”
Searched Google, AI Overview
“smart thermostat brands”
Searched Google, AI Overview
“best smart thermostat”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ecobee or Mitsubishi Electric more popular in search?
This chart shows how often people search Google for ecobee and Mitsubishi Electric by name. Each line represents a brand's share of searches for all six smart thermostat brands we track, month by month, from searches in New Zealand.
Share of searches by month for Mitsubishi Electric, ecobee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Nest | Daikin | Mitsubishi Electric | Honeywell | tado | ecobee |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.6% | 30.7% | 11.8% | 1.5% | 0.82% | 0.66% |
| Nov 2025 | 55.7% | 29.8% | 12.2% | 0.97% | 0.69% | 0.69% |
| Dec 2025 | 59.8% | 27.2% | 10.1% | 0.98% | 0.98% | 0.84% |
| Jan 2026 | 53.8% | 32% | 11% | 1.1% | 1.1% | 1.1% |
| Feb 2026 | 45.8% | 37.5% | 14.1% | 1.1% | 0.8% | 0.64% |
| Mar 2026 | 44.9% | 37.7% | 14% | 1.4% | 1.1% | 0.8% |
| Apr 2026 | 48% | 32.7% | 15.8% | 1.7% | 0.79% | 0.95% |
| May 2026 | 52.4% | 31.7% | 13.6% | 1.2% | 0.55% | 0.55% |
| Jun 2026 | 53.1% | 31.2% | 13% | 1.2% | 0.65% | 0.91% |
| Jul 2026 | 43% | 38.1% | 15.8% | 1.4% | 0.79% | 0.79% |
| Aug 2026 | 47.1% | 37.2% | 11.4% | 1.7% | 0.79% | 1.7% |
| Sep 2026 | 44.8% | 37.1% | 14.3% | 1.4% | 1.4% | 0.99% |
How has the ecobee and Mitsubishi Electric comparison changed over the last 12 months?
3 findings
- Mitsubishi Electric was ahead of ecobee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ecobee’s share of searches among smart thermostat brands in New Zealand moved from 0.66% to 0.99%, and its estimated monthly branded searches moved from 40 to 50.
- Across the 12 months ending September 2026, Mitsubishi Electric’s share of searches among smart thermostat brands in New Zealand moved from 11.8% to 14.3%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for New Zealand smart thermostat brands in September 2026?
3 changes

In September 2026, tado overtook ecobee to rank 5th among smart thermostat brands in New Zealand, with 1.4% of the searches.

In September 2026, Mitsubishi Electric gained share of searches among smart thermostat brands in New Zealand, from 11.4% to 14.3%.

In September 2026, ecobee lost share of searches among smart thermostat brands in New Zealand, from 1.7% to 0.99%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using ecobee’s and Mitsubishi Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ecobee
3 branded search terms
- ecobee
- ecobee smart thermostat
- ecobee thermostat
Mitsubishi Electric
1 branded search term
- mitsubishi electric
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