How popular isOtis?
In September 2026, people searched for Otis by name about 90 times in New Zealand, an 18.2% decrease from the previous year. These searches made up 9.8% of all New Zealand passenger lift brand searches, placing Otis second out of four brands. When we asked both ChatGPT and Google AI Overviews about passenger lift brands, Otis appeared in three of the four answers and was the third most recommended of the four.
Otis is the second most searched of 4 competitors and the third most recommended in AI answers.
Mitsubishi ElectricShare of searches 78.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
OtisShare of searches 9.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
KONEShare of searches 7.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
SchindlerShare of searches 4.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
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Top passenger lift brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Otis was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Otis is the third most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- KONE1st
- Schindler2nd
- Otis3rd
- Mitsubishi Electric4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- KONE4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Schindler4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Otis3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Mitsubishi Electric2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about passenger lift brands
4 answers
Asked ChatGPT
“Which passenger lift brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best passenger lift brands in New Zealand?”
Asked ChatGPT
“What's the best passenger lift brand in New Zealand for a building?”
Searched Google, AI Overview
“lift companies nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“elevator brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which passenger lift brands compete with Otis?
Share of searches by month for Mitsubishi Electric, Otis, KONE, Schindler. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mitsubishi Electric | Otis | KONE | Schindler |
|---|---|---|---|---|
| Oct 2025 | 75.8% | 11.6% | 7.4% | 5.3% |
| Nov 2025 | 79.3% | 12.6% | 6.3% | 1.8% |
| Dec 2025 | 80.9% | 12.4% | 3.4% | 3.4% |
| Jan 2026 | 79.1% | 12.1% | 5.5% | 3.3% |
| Feb 2026 | 77.9% | 12.4% | 6.2% | 3.5% |
| Mar 2026 | 79.3% | 9.9% | 6.3% | 4.5% |
| Apr 2026 | 83.3% | 7.5% | 5.8% | 3.3% |
| May 2026 | 82.6% | 7.4% | 5.8% | 4.1% |
| Jun 2026 | 84% | 5.9% | 5.9% | 4.2% |
| Jul 2026 | 84.7% | 7.6% | 4.2% | 3.4% |
| Aug 2026 | 77.4% | 9.7% | 7.5% | 5.4% |
| Sep 2026 | 78.3% | 9.8% | 7.6% | 4.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.3% | 720 | 0% | +0.8 points | |
| 2, held 2nd | 9.8% | 90 | 0% | +0.1 points | |
| 3, held 3rd | 7.6% | 70 | 0% | +0.1 points | |
| 4, held 4th | 4.3% | 40 | -20% | -1 points |
78.3%
Held 1st. 720 estimated branded searches, 0% vs prior month. Share +0.8 points.
2.
Otis9.8%
Held 2nd. 90 estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
KONE7.6%
Held 3rd. 70 estimated branded searches, 0% vs prior month. Share +0.1 points.
4.3%
Held 4th. 40 estimated branded searches, -20% vs prior month. Share -1 points.
Compare popularity between Otis and its closest rivals
Every comparison with Otis
5 comparisons
How has branded search demand for Otis changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Otis in New Zealand fell from 110 to 90.
- Across the 12 months ending September 2026, Otis’ share of searches among passenger lift brands in New Zealand decreased from 11.6% to 9.8%.
- Across the 12 months ending September 2026, Otis’ share of searches among passenger lift brands in New Zealand peaked at 12.6% in November 2025 and was lowest at 5.9% in June 2026.
How did search popularity change for New Zealand passenger lift brands in September 2026?
3 changes
In September 2026, Mitsubishi Electric gained share of searches among passenger lift brands in New Zealand, from 77.4% to 78.3%.
In September 2026, Schindler lost share of searches among passenger lift brands in New Zealand, from 5.4% to 4.3%.
Otis’ share of searches among passenger lift brands in New Zealand has gained ground for 3 months in a row, from 5.9% to 9.8% in September 2026.
How are Otis’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Otis’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- otis nz
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Where does Otis compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Passenger lift brands | 2nd of 4 | 9.8% | Shown above |
| Lifts and elevators | 3rd of 7 | 11.4% | Show ranking |
| Elevator service brands | 2nd of 5 | 23.7% | Show ranking |
Is Otis your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.