How popular isOtis?
In September 2026, people searched for Otis by name about 90 times in New Zealand, an 18.2% decrease from the previous year. These searches made up 11.4% of all New Zealand lifts and elevator searches, placing Otis third out of seven elevators. When we asked both ChatGPT and Google AI Overviews about lifts and elevators, Otis appeared in four of the five answers and was the fourth most recommended of the seven.
Otis is the third most searched of 7 competitors and the fourth most recommended in AI answers.
Powerglide ElevatorsShare of searches 39.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
Cremer LiftsShare of searches 21.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
OtisShare of searches 11.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
KONEShare of searches 8.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd- VestnerShare of searches 8.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top lifts and elevators in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Otis was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Otis is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Vestner1st
- KONE2nd
Schindler3rd- Otis4th
- Cremer Lifts5th
- Powerglide Elevators6th
TK Elevator7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Schindler5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Otis4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- KONE4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cremer Lifts3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vestner3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TK Elevator3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Powerglide Elevators2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about lifts and elevators
5 answers
Asked ChatGPT
“Which lift and elevator company should I hire in New Zealand?”
Asked ChatGPT
“What are the best lift and elevator companies in New Zealand?”
Asked ChatGPT
“What's the best lift and elevator company in New Zealand for a new building?”
Searched Google, AI Overview
“best lift company”
Searched Google, AI Overview
“lift and elevator companies nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which lifts and elevators compete with Otis?
Share of searches by month for Powerglide Elevators, Cremer Lifts, Otis, KONE, Vestner, Schindler, TK Elevator. The figures are in the table below the chart.
View monthly share of searches table
| Month | Powerglide Elevators | Cremer Lifts | Otis | KONE | Vestner | Schindler | TK Elevator |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 18.2% | 14.3% | 9.1% | 11.7% | 6.5% | 3.9% |
| Nov 2025 | 40.7% | 17.3% | 17.3% | 8.6% | 11.1% | 2.5% | 2.5% |
| Dec 2025 | 29.1% | 25.5% | 20% | 5.5% | 12.7% | 5.5% | 1.8% |
| Jan 2026 | 36.7% | 26.6% | 13.9% | 6.3% | 11.4% | 3.8% | 1.3% |
| Feb 2026 | 31.9% | 27.7% | 14.9% | 7.4% | 11.7% | 4.3% | 2.1% |
| Mar 2026 | 34.1% | 23.9% | 12.5% | 8% | 10.2% | 5.7% | 5.7% |
| Apr 2026 | 33.8% | 23% | 12.2% | 9.5% | 12.2% | 5.4% | 4.1% |
| May 2026 | 35.3% | 24.7% | 10.6% | 8.2% | 10.6% | 5.9% | 4.7% |
| Jun 2026 | 35.4% | 25.6% | 8.5% | 8.5% | 11% | 6.1% | 4.9% |
| Jul 2026 | 40.3% | 22.1% | 11.7% | 6.5% | 9.1% | 5.2% | 5.2% |
| Aug 2026 | 38% | 21.5% | 11.4% | 8.9% | 11.4% | 6.3% | 2.5% |
| Sep 2026 | 39.2% | 21.5% | 11.4% | 8.9% | 8.9% | 5.1% | 5.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.2% | 310 | +3.3% | +1.3 points | |
| 2, held 2nd | 21.5% | 170 | 0% | 0 points | |
| 3, held 3rd | 11.4% | 90 | 0% | 0 points | |
| 4, moved from 5th to 4th | 8.9% | 70 | 0% | 0 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 8.9% | 70 | -22.2% | -2.5 pointsmoved from 4th to 5th | |
| 6, held 6th | 5.1% | 40 | -20% | -1.3 points | |
| 7, held 7th | 5.1% | 40 | +100% | +2.5 points |
39.2%
Held 1st. 310 estimated branded searches, +3.3% vs prior month. Share +1.3 points.
21.5%
Held 2nd. 170 estimated branded searches, 0% vs prior month. Share 0 points.
3.
Otis11.4%
Held 3rd. 90 estimated branded searches, 0% vs prior month. Share 0 points.
4.
KONE8.9%
Moved from 5th to 4th. 70 estimated branded searches, 0% vs prior month. Share 0 points.
5.Vestner
8.9%
Moved from 4th to 5th. 70 estimated branded searches, -22.2% vs prior month. Share -2.5 points.
5.1%
Held 6th. 40 estimated branded searches, -20% vs prior month. Share -1.3 points.
5.1%
Held 7th. 40 estimated branded searches, +100% vs prior month. Share +2.5 points.
Compare popularity between Otis and its closest rivals
Every comparison with Otis
5 comparisons
How has branded search demand for Otis changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Otis in New Zealand fell from 110 to 90.
- Across the 12 months ending September 2026, Otis’ share of searches among lifts and elevators in New Zealand decreased from 14.3% to 11.4%.
- Across the 12 months ending September 2026, Otis’ share of searches among lifts and elevators in New Zealand peaked at 20% in December 2025 and was lowest at 8.5% in June 2026.
How did search popularity change for New Zealand lifts and elevators in September 2026?
6 changes
In September 2026, TK Elevator gained share of searches among lifts and elevators in New Zealand, from 2.5% to 5.1%.
In September 2026, Powerglide Elevators gained share of searches among lifts and elevators in New Zealand, from 38% to 39.2%.
In September 2026, Vestner lost share of searches among lifts and elevators in New Zealand, from 11.4% to 8.9%.
In September 2026, Schindler lost share of searches among lifts and elevators in New Zealand, from 6.3% to 5.1%.
In September 2026, KONE rose from 5th to 4th among lifts and elevators in New Zealand.
Estimated monthly branded searches for Cremer Lifts in New Zealand rose 21.4% over 12 measured months, from 140 to 170 in September 2026.
How are Otis’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Otis’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- otis nz
Do you work for Otis? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Otis compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Passenger lift brands | 2nd of 4 | 9.8% | Show ranking |
| Lifts and elevators | 3rd of 7 | 11.4% | Shown above |
| Elevator service brands | 2nd of 5 | 23.7% | Show ranking |
Is Otis your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.