Brandwave

How popular isSchindler?

In September 2026, people searched for Schindler by name about 40 times in New Zealand, a 20% decrease from the previous year. These searches made up 5.1% of all New Zealand lifts and elevator searches, placing Schindler sixth out of seven elevators. When we asked both ChatGPT and Google AI Overviews about lifts and elevators, Schindler appeared in all answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Schindler is the sixth most searched of 7 competitors and the third most recommended in AI answers.

  1. Powerglide ElevatorsShare of searches 39.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. Cremer LiftsShare of searches 21.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. OtisShare of searches 11.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. KONEShare of searches 8.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. SchindlerShare of searches 5.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top lifts and elevators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Schindler appeared in all five answers. Schindler is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vestner1st
  2. KONE2nd
  3. Schindler3rd
  4. Otis4th
  5. Cremer Lifts5th
  6. Powerglide Elevators6th
  7. TK Elevator7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Schindler5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Otis4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KONE4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cremer Lifts3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vestner3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TK Elevator3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Powerglide Elevators2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about lifts and elevators

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which lifts and elevators compete with Schindler?

Schindler against lifts and elevators in New Zealand, by month

Share of searches by month for Powerglide Elevators, Cremer Lifts, Otis, KONE, Vestner, Schindler, TK Elevator. The figures are in the table below the chart.

View monthly share of searches table
MonthPowerglide ElevatorsCremer LiftsOtisKONEVestnerSchindlerTK Elevator
Oct 202536.4%18.2%14.3%9.1%11.7%6.5%3.9%
Nov 202540.7%17.3%17.3%8.6%11.1%2.5%2.5%
Dec 202529.1%25.5%20%5.5%12.7%5.5%1.8%
Jan 202636.7%26.6%13.9%6.3%11.4%3.8%1.3%
Feb 202631.9%27.7%14.9%7.4%11.7%4.3%2.1%
Mar 202634.1%23.9%12.5%8%10.2%5.7%5.7%
Apr 202633.8%23%12.2%9.5%12.2%5.4%4.1%
May 202635.3%24.7%10.6%8.2%10.6%5.9%4.7%
Jun 202635.4%25.6%8.5%8.5%11%6.1%4.9%
Jul 202640.3%22.1%11.7%6.5%9.1%5.2%5.2%
Aug 202638%21.5%11.4%8.9%11.4%6.3%2.5%
Sep 202639.2%21.5%11.4%8.9%8.9%5.1%5.1%

  1. 1.Powerglide Elevators

    39.2%

    Held 1st. 310 estimated branded searches, +3.3% vs prior month. Share +1.3 points.

  2. 2.Cremer Lifts

    21.5%

    Held 2nd. 170 estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Otis

    11.4%

    Held 3rd. 90 estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.KONE

    8.9%

    Moved from 5th to 4th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Vestner

    8.9%

    Moved from 4th to 5th. 70 estimated branded searches, -22.2% vs prior month. Share -2.5 points.

  6. 6.Schindler

    5.1%

    Held 6th. 40 estimated branded searches, -20% vs prior month. Share -1.3 points.

  7. 7.TK Elevator

    5.1%

    Held 7th. 40 estimated branded searches, +100% vs prior month. Share +2.5 points.

Compare popularity between Schindler and its closest rivals

How has branded search demand for Schindler changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Schindler in New Zealand fell from 50 to 40.
  • Across the 12 months ending September 2026, Schindler’s share of searches among lifts and elevators in New Zealand decreased from 6.5% to 5.1%.
  • Across the 12 months ending September 2026, Schindler’s share of searches among lifts and elevators in New Zealand peaked at 6.5% in October 2025 and was lowest at 2.5% in November 2025.

How did search popularity change for New Zealand lifts and elevators in September 2026?

6 changes

  1. In September 2026, TK Elevator gained share of searches among lifts and elevators in New Zealand, from 2.5% to 5.1%.

  2. In September 2026, Powerglide Elevators gained share of searches among lifts and elevators in New Zealand, from 38% to 39.2%.

  3. In September 2026, Vestner lost share of searches among lifts and elevators in New Zealand, from 11.4% to 8.9%.

  4. In September 2026, Schindler lost share of searches among lifts and elevators in New Zealand, from 6.3% to 5.1%.

  5. In September 2026, KONE rose from 5th to 4th among lifts and elevators in New Zealand.

  6. Estimated monthly branded searches for Cremer Lifts in New Zealand rose 21.4% over 12 measured months, from 140 to 170 in September 2026.

How are Schindler’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Schindler’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • schindler nz

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How the Brand Demand Index is measured

Where does Schindler compete?

Schindler is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Passenger lift brands4th of 44.3%Show ranking
Lifts and elevators6th of 75.1%Shown above
Elevator service brands4th of 510.5%Show ranking
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