Brandwave

How popular isSchindler?

In September 2026, people searched for Schindler by name about 40 times in New Zealand, a 20% decrease from the previous year. These searches made up 10.5% of all New Zealand elevator service brand searches, placing Schindler fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about elevator service brands, Schindler appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Schindler is the fourth most searched of 5 competitors and the most recommended in AI answers.

  1. Cremer LiftsShare of searches 44.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  2. OtisShare of searches 23.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. KONEShare of searches 18.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. SchindlerShare of searches 10.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  5. Auckland LiftsShare of searches 2.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
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Top elevator service brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Schindler appeared in all four answers. Schindler is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Schindler1st
  2. Otis2nd
  3. KONE3rd
  4. Auckland Lifts4th
  5. Cremer Lifts5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Otis4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Schindler4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • KONE3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cremer Lifts2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Auckland Lifts2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about elevator service brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which elevator service brands compete with Schindler?

Schindler against elevator service brands in New Zealand, by month

Share of searches by month for Cremer Lifts, Otis, KONE, Schindler, Auckland Lifts. The figures are in the table below the chart.

View monthly share of searches table
MonthCremer LiftsOtisKONESchindlerAuckland Lifts
Oct 202535%27.5%17.5%12.5%7.5%
Nov 202535.9%35.9%17.9%5.1%5.1%
Dec 202543.8%34.4%9.4%9.4%3.1%
Jan 202651.2%26.8%12.2%7.3%2.4%
Feb 202650%26.9%13.5%7.7%1.9%
Mar 202646.7%24.4%15.6%11.1%2.2%
Apr 202644.7%23.7%18.4%10.5%2.6%
May 202648.8%20.9%16.3%11.6%2.3%
Jun 202648.8%16.3%16.3%11.6%7%
Jul 202645.9%24.3%13.5%10.8%5.4%
Aug 202642.5%22.5%17.5%12.5%5%
Sep 202644.7%23.7%18.4%10.5%2.6%

  1. 1.Cremer Lifts

    44.7%

    Held 1st. 170 estimated branded searches, 0% vs prior month. Share +2.2 points.

  2. 2.Otis

    23.7%

    Held 2nd. 90 estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.KONE

    18.4%

    Held 3rd. 70 estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Schindler

    10.5%

    Held 4th. 40 estimated branded searches, -20% vs prior month. Share -2 points.

  5. 5.Auckland Lifts

    2.6%

    Held 5th. 10 estimated branded searches, -50% vs prior month. Share -2.4 points.

Compare popularity between Schindler and its closest rivals

How has branded search demand for Schindler changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Schindler in New Zealand fell from 50 to 40.
  • Across the 12 months ending September 2026, Schindler’s share of searches among elevator service brands in New Zealand decreased from 12.5% to 10.5%.
  • Across the 12 months ending September 2026, Schindler’s share of searches among elevator service brands in New Zealand peaked at 12.5% in October 2025 and was lowest at 5.1% in November 2025.

How did search popularity change for New Zealand elevator service brands in September 2026?

5 changes

  1. In September 2026, Cremer Lifts gained share of searches among elevator service brands in New Zealand, from 42.5% to 44.7%.

  2. In September 2026, Otis gained share of searches among elevator service brands in New Zealand, from 22.5% to 23.7%.

  3. In September 2026, KONE gained share of searches among elevator service brands in New Zealand, from 17.5% to 18.4%.

  4. In September 2026, Auckland Lifts lost share of searches among elevator service brands in New Zealand, from 5% to 2.6%.

  5. In September 2026, Schindler lost share of searches among elevator service brands in New Zealand, from 12.5% to 10.5%.

How are Schindler’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Schindler’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • schindler nz

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How the Brand Demand Index is measured

Where does Schindler compete?

Schindler is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Passenger lift brands4th of 44.3%Show ranking
Lifts and elevators6th of 75.1%Show ranking
Elevator service brands4th of 510.5%Shown above
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