KONE vs Schindler:Which is more popular?
In September 2026, KONE had more branded searches than Schindler among elevator service brands in New Zealand. KONE had about 70 branded searches, while Schindler had 40. KONE made up 18.4% of all elevator service brand searches we track, and Schindler accounted for 10.5%. When we asked ChatGPT and Google AI Overviews about elevator service brands, Schindler appeared in all four answers and KONE in three. Schindler was mentioned before KONE in three out of four answers.
Who do people search for more?
KONE, about 75% more searches than Schindler
Who does AI mention more?
Schindler, mentioned in every answer we collected
Who does AI recommend more?
Schindler, named ahead of KONE in 3 of 4 answers
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Top elevator service brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Schindler appeared in all four answers. KONE was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Schindler was listed before KONE in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Schindler1st
Otis2nd- KONE3rd
Auckland Lifts4th
Cremer Lifts5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Otis4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Schindler4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- KONE3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Cremer Lifts2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Auckland Lifts2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about elevator service brands
4 answers
Asked ChatGPT
“Which elevator service brand should I hire in New Zealand?”
Asked ChatGPT
“What are the best elevator service brands in New Zealand?”
Asked ChatGPT
“What's the best elevator service brand in New Zealand for a building?”
Searched Google, AI Overview
“lift service companies”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“elevator service nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is KONE or Schindler more popular in search?
This chart shows how often people search Google for KONE and Schindler by name. Each line represents a brand's share of searches for all five elevator service brands we track, month by month, from searches in New Zealand.
Share of searches by month for KONE, Schindler. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cremer Lifts | Otis | KONE | Schindler | Auckland Lifts |
|---|---|---|---|---|---|
| Oct 2025 | 35% | 27.5% | 17.5% | 12.5% | 7.5% |
| Nov 2025 | 35.9% | 35.9% | 17.9% | 5.1% | 5.1% |
| Dec 2025 | 43.8% | 34.4% | 9.4% | 9.4% | 3.1% |
| Jan 2026 | 51.2% | 26.8% | 12.2% | 7.3% | 2.4% |
| Feb 2026 | 50% | 26.9% | 13.5% | 7.7% | 1.9% |
| Mar 2026 | 46.7% | 24.4% | 15.6% | 11.1% | 2.2% |
| Apr 2026 | 44.7% | 23.7% | 18.4% | 10.5% | 2.6% |
| May 2026 | 48.8% | 20.9% | 16.3% | 11.6% | 2.3% |
| Jun 2026 | 48.8% | 16.3% | 16.3% | 11.6% | 7% |
| Jul 2026 | 45.9% | 24.3% | 13.5% | 10.8% | 5.4% |
| Aug 2026 | 42.5% | 22.5% | 17.5% | 12.5% | 5% |
| Sep 2026 | 44.7% | 23.7% | 18.4% | 10.5% | 2.6% |
How has the KONE and Schindler comparison changed over the last 12 months?
3 findings
- KONE was ahead of Schindler in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KONE’s share of searches among elevator service brands in New Zealand moved from 17.5% to 18.4%, and its estimated monthly branded searches held steady at 70.
- Across the 12 months ending September 2026, Schindler’s share of searches among elevator service brands in New Zealand moved from 12.5% to 10.5%, and its estimated monthly branded searches moved from 50 to 40.
How did search popularity change for New Zealand elevator service brands in September 2026?
2 changes
In September 2026, KONE gained share of searches among elevator service brands in New Zealand, from 17.5% to 18.4%.
In September 2026, Schindler lost share of searches among elevator service brands in New Zealand, from 12.5% to 10.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using KONE’s and Schindler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among elevator service brands
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