Cremer Lifts vs Otis:Which is more popular?
In September 2026, Cremer Lifts had more branded searches than Otis among elevator service brands in New Zealand. Cremer Lifts had about 170 branded searches, while Otis had 90. Cremer Lifts made up 44.7% of all elevator service brand searches we track, and Otis accounted for 23.7%. When we asked ChatGPT and Google AI Overviews about elevator service brands, Otis appeared in all four answers and Cremer Lifts in two. Otis was mentioned before Cremer Lifts in every answer.
Who do people search for more?
Cremer Lifts, about 89% more searches than Otis
Who does AI mention more?
Otis, mentioned in every answer we collected
Who does AI recommend more?
Otis, named ahead of Cremer Lifts in every answer
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Top elevator service brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Otis appeared in all four answers. Cremer Lifts was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Otis was listed before Cremer Lifts in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Schindler1st- Otis2nd
KONE3rd
Auckland Lifts4th- Cremer Lifts5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Otis4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Schindler4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- KONE3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Cremer Lifts2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Auckland Lifts2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about elevator service brands
4 answers
Asked ChatGPT
“Which elevator service brand should I hire in New Zealand?”
Asked ChatGPT
“What are the best elevator service brands in New Zealand?”
Asked ChatGPT
“What's the best elevator service brand in New Zealand for a building?”
Searched Google, AI Overview
“lift service companies”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“elevator service nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Cremer Lifts or Otis more popular in search?
This chart shows how often people search Google for Cremer Lifts and Otis by name. Each line represents a brand's share of searches for all five elevator service brands we track, month by month, from searches in New Zealand.
Share of searches by month for Cremer Lifts, Otis. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cremer Lifts | Otis | KONE | Schindler | Auckland Lifts |
|---|---|---|---|---|---|
| Oct 2025 | 35% | 27.5% | 17.5% | 12.5% | 7.5% |
| Nov 2025 | 35.9% | 35.9% | 17.9% | 5.1% | 5.1% |
| Dec 2025 | 43.8% | 34.4% | 9.4% | 9.4% | 3.1% |
| Jan 2026 | 51.2% | 26.8% | 12.2% | 7.3% | 2.4% |
| Feb 2026 | 50% | 26.9% | 13.5% | 7.7% | 1.9% |
| Mar 2026 | 46.7% | 24.4% | 15.6% | 11.1% | 2.2% |
| Apr 2026 | 44.7% | 23.7% | 18.4% | 10.5% | 2.6% |
| May 2026 | 48.8% | 20.9% | 16.3% | 11.6% | 2.3% |
| Jun 2026 | 48.8% | 16.3% | 16.3% | 11.6% | 7% |
| Jul 2026 | 45.9% | 24.3% | 13.5% | 10.8% | 5.4% |
| Aug 2026 | 42.5% | 22.5% | 17.5% | 12.5% | 5% |
| Sep 2026 | 44.7% | 23.7% | 18.4% | 10.5% | 2.6% |
How has the Cremer Lifts and Otis comparison changed over the last 12 months?
3 findings
- Cremer Lifts was ahead of Otis in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cremer Lifts’ share of searches among elevator service brands in New Zealand moved from 35% to 44.7%, and its estimated monthly branded searches moved from 140 to 170.
- Across the 12 months ending September 2026, Otis’ share of searches among elevator service brands in New Zealand moved from 27.5% to 23.7%, and its estimated monthly branded searches moved from 110 to 90.
How did search popularity change for New Zealand elevator service brands in September 2026?
2 changes
In September 2026, Cremer Lifts gained share of searches among elevator service brands in New Zealand, from 42.5% to 44.7%.
In September 2026, Otis gained share of searches among elevator service brands in New Zealand, from 22.5% to 23.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cremer Lifts’ and Otis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cremer Lifts
1 branded search term
- cremer lifts
Otis
1 branded search term
- otis nz
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