Brandwave

KONE vs Otis:Which is more popular?

In September 2026, Otis had more branded searches than KONE among elevator service brands in New Zealand. Otis had about 90 branded searches, while KONE had 70. Otis made up 23.7% of all elevator service brand searches we track, and KONE accounted for 18.4%. When we asked ChatGPT and Google AI Overviews about elevator service brands, Otis appeared in all four answers and KONE in three. KONE and Otis were each mentioned first in two of the four answers.

Among elevator service brands in New Zealand in September 2026

Who do people search for more?

Otis, about 29% more searches than KONE

Otis 90 searchesKONE 70 searches

Who does AI mention more?

Otis, mentioned in every answer we collected

Otis in 4 of 4KONE in 3 of 4

Who does AI recommend more?

Each is named first in 2 of 4 answers.

KONE first in 2Otis first in 2

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Top elevator service brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Otis appeared in all four answers. KONE was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. KONE and Otis were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Schindler1st
  2. Otis2nd
  3. KONE3rd
  4. Auckland Lifts4th
  5. Cremer Lifts5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Otis4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Schindler4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • KONE3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cremer Lifts2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Auckland Lifts2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about elevator service brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is KONE or Otis more popular in search?

This chart shows how often people search Google for KONE and Otis by name. Each line represents a brand's share of searches for all five elevator service brands we track, month by month, from searches in New Zealand.

KONE and Otis among elevator service brands in New Zealand, by month

Share of searches by month for Otis, KONE. The figures are in the table below the chart.

View monthly share of searches table
MonthCremer LiftsOtisKONESchindlerAuckland Lifts
Oct 202535%27.5%17.5%12.5%7.5%
Nov 202535.9%35.9%17.9%5.1%5.1%
Dec 202543.8%34.4%9.4%9.4%3.1%
Jan 202651.2%26.8%12.2%7.3%2.4%
Feb 202650%26.9%13.5%7.7%1.9%
Mar 202646.7%24.4%15.6%11.1%2.2%
Apr 202644.7%23.7%18.4%10.5%2.6%
May 202648.8%20.9%16.3%11.6%2.3%
Jun 202648.8%16.3%16.3%11.6%7%
Jul 202645.9%24.3%13.5%10.8%5.4%
Aug 202642.5%22.5%17.5%12.5%5%
Sep 202644.7%23.7%18.4%10.5%2.6%

How has the KONE and Otis comparison changed over the last 12 months?

3 findings
  • Otis was ahead of KONE in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, KONE’s share of searches among elevator service brands in New Zealand moved from 17.5% to 18.4%, and its estimated monthly branded searches held steady at 70.
  • Across the 12 months ending September 2026, Otis’ share of searches among elevator service brands in New Zealand moved from 27.5% to 23.7%, and its estimated monthly branded searches moved from 110 to 90.

How did search popularity change for New Zealand elevator service brands in September 2026?

2 changes

  1. In September 2026, Otis gained share of searches among elevator service brands in New Zealand, from 22.5% to 23.7%.

  2. In September 2026, KONE gained share of searches among elevator service brands in New Zealand, from 17.5% to 18.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using KONE’s and Otis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KONE

1 branded search term

  • kone nz

Otis

1 branded search term

  • otis nz

How the Brand Demand Index is measured

Other head-to-heads among elevator service brands

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