Brandwave

Cremer Lifts vs Schindler:Which is more popular?

In September 2026, Cremer Lifts had more branded searches than Schindler among elevator service brands in New Zealand. Cremer Lifts had about 170 branded searches, while Schindler had 40. Cremer Lifts made up 44.7% of all elevator service brand searches we track, and Schindler accounted for 10.5%. When we asked ChatGPT and Google AI Overviews about elevator service brands, Schindler appeared in all four answers and Cremer Lifts in two. Schindler was mentioned before Cremer Lifts in every answer.

Among elevator service brands in New Zealand in September 2026

Who do people search for more?

Cremer Lifts, about 4 searches for every 1 for Schindler

Cremer Lifts 170 searchesSchindler 40 searches

Who does AI mention more?

Schindler, mentioned in every answer we collected

Schindler in 4 of 4Cremer Lifts in 2 of 4

Who does AI recommend more?

Schindler, named ahead of Cremer Lifts in every answer

Schindler first in 4Cremer Lifts never first

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Top elevator service brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Schindler appeared in all four answers. Cremer Lifts was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Schindler was listed before Cremer Lifts in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Schindler1st
  2. Otis2nd
  3. KONE3rd
  4. Auckland Lifts4th
  5. Cremer Lifts5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Otis4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Schindler4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • KONE3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cremer Lifts2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Auckland Lifts2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about elevator service brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Cremer Lifts or Schindler more popular in search?

This chart shows how often people search Google for Cremer Lifts and Schindler by name. Each line represents a brand's share of searches for all five elevator service brands we track, month by month, from searches in New Zealand.

Cremer Lifts and Schindler among elevator service brands in New Zealand, by month

Share of searches by month for Cremer Lifts, Schindler. The figures are in the table below the chart.

View monthly share of searches table
MonthCremer LiftsOtisKONESchindlerAuckland Lifts
Oct 202535%27.5%17.5%12.5%7.5%
Nov 202535.9%35.9%17.9%5.1%5.1%
Dec 202543.8%34.4%9.4%9.4%3.1%
Jan 202651.2%26.8%12.2%7.3%2.4%
Feb 202650%26.9%13.5%7.7%1.9%
Mar 202646.7%24.4%15.6%11.1%2.2%
Apr 202644.7%23.7%18.4%10.5%2.6%
May 202648.8%20.9%16.3%11.6%2.3%
Jun 202648.8%16.3%16.3%11.6%7%
Jul 202645.9%24.3%13.5%10.8%5.4%
Aug 202642.5%22.5%17.5%12.5%5%
Sep 202644.7%23.7%18.4%10.5%2.6%

How has the Cremer Lifts and Schindler comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand elevator service brands in September 2026?

2 changes
  1. In September 2026, Cremer Lifts gained share of searches among elevator service brands in New Zealand, from 42.5% to 44.7%.

  2. In September 2026, Schindler lost share of searches among elevator service brands in New Zealand, from 12.5% to 10.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cremer Lifts’ and Schindler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cremer Lifts

1 branded search term

  • cremer lifts

Schindler

1 branded search term

  • schindler nz

How the Brand Demand Index is measured

Other head-to-heads among elevator service brands

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