Otis vs Schindler:Which is more popular?
In September 2026, Otis had more branded searches than Schindler among elevator service brands in New Zealand. Otis had about 90 branded searches, while Schindler had 40. Otis made up 23.7% of all elevator service brand searches we track, and Schindler accounted for 10.5%. When we asked ChatGPT and Google AI Overviews about elevator service brands, both Otis and Schindler appeared in all four answers. Otis and Schindler were each mentioned first in two of the four answers.
Who do people search for more?
Otis, about 2 searches for every 1 for Schindler
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top elevator service brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Otis and Schindler showed up in all four answers. Otis and Schindler were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Schindler1st- Otis2nd
KONE3rd
Auckland Lifts4th
Cremer Lifts5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Otis4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Schindler4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- KONE3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Cremer Lifts2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Auckland Lifts2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about elevator service brands
4 answers
Asked ChatGPT
“Which elevator service brand should I hire in New Zealand?”
Asked ChatGPT
“What are the best elevator service brands in New Zealand?”
Asked ChatGPT
“What's the best elevator service brand in New Zealand for a building?”
Searched Google, AI Overview
“lift service companies”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“elevator service nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Otis or Schindler more popular in search?
This chart shows how often people search Google for Otis and Schindler by name. Each line represents a brand's share of searches for all five elevator service brands we track, month by month, from searches in New Zealand.
Share of searches by month for Otis, Schindler. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cremer Lifts | Otis | KONE | Schindler | Auckland Lifts |
|---|---|---|---|---|---|
| Oct 2025 | 35% | 27.5% | 17.5% | 12.5% | 7.5% |
| Nov 2025 | 35.9% | 35.9% | 17.9% | 5.1% | 5.1% |
| Dec 2025 | 43.8% | 34.4% | 9.4% | 9.4% | 3.1% |
| Jan 2026 | 51.2% | 26.8% | 12.2% | 7.3% | 2.4% |
| Feb 2026 | 50% | 26.9% | 13.5% | 7.7% | 1.9% |
| Mar 2026 | 46.7% | 24.4% | 15.6% | 11.1% | 2.2% |
| Apr 2026 | 44.7% | 23.7% | 18.4% | 10.5% | 2.6% |
| May 2026 | 48.8% | 20.9% | 16.3% | 11.6% | 2.3% |
| Jun 2026 | 48.8% | 16.3% | 16.3% | 11.6% | 7% |
| Jul 2026 | 45.9% | 24.3% | 13.5% | 10.8% | 5.4% |
| Aug 2026 | 42.5% | 22.5% | 17.5% | 12.5% | 5% |
| Sep 2026 | 44.7% | 23.7% | 18.4% | 10.5% | 2.6% |
How has the Otis and Schindler comparison changed over the last 12 months?
3 findings
- Otis was ahead of Schindler in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Otis’ share of searches among elevator service brands in New Zealand moved from 27.5% to 23.7%, and its estimated monthly branded searches moved from 110 to 90.
- Across the 12 months ending September 2026, Schindler’s share of searches among elevator service brands in New Zealand moved from 12.5% to 10.5%, and its estimated monthly branded searches moved from 50 to 40.
How did search popularity change for New Zealand elevator service brands in September 2026?
2 changes
In September 2026, Otis gained share of searches among elevator service brands in New Zealand, from 22.5% to 23.7%.
In September 2026, Schindler lost share of searches among elevator service brands in New Zealand, from 12.5% to 10.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Otis’ and Schindler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among elevator service brands
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