How popular isSchindler?
In September 2026, people searched for Schindler by name about 40 times in New Zealand, a 20% decrease from the previous year. These searches made up 4.3% of all New Zealand passenger lift brand searches, placing Schindler fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about passenger lift brands, Schindler appeared in all answers and was the second most recommended of the four.
Schindler is the fourth most searched of 4 competitors and the second most recommended in AI answers.
Mitsubishi ElectricShare of searches 78.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
OtisShare of searches 9.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
KONEShare of searches 7.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
SchindlerShare of searches 4.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
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Top passenger lift brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Schindler appeared in all four answers. Schindler is the second most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- KONE1st
- Schindler2nd
- Otis3rd
- Mitsubishi Electric4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- KONE4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Schindler4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Otis3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Mitsubishi Electric2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about passenger lift brands
4 answers
Asked ChatGPT
“Which passenger lift brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best passenger lift brands in New Zealand?”
Asked ChatGPT
“What's the best passenger lift brand in New Zealand for a building?”
Searched Google, AI Overview
“lift companies nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“elevator brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which passenger lift brands compete with Schindler?
Share of searches by month for Mitsubishi Electric, Otis, KONE, Schindler. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mitsubishi Electric | Otis | KONE | Schindler |
|---|---|---|---|---|
| Oct 2025 | 75.8% | 11.6% | 7.4% | 5.3% |
| Nov 2025 | 79.3% | 12.6% | 6.3% | 1.8% |
| Dec 2025 | 80.9% | 12.4% | 3.4% | 3.4% |
| Jan 2026 | 79.1% | 12.1% | 5.5% | 3.3% |
| Feb 2026 | 77.9% | 12.4% | 6.2% | 3.5% |
| Mar 2026 | 79.3% | 9.9% | 6.3% | 4.5% |
| Apr 2026 | 83.3% | 7.5% | 5.8% | 3.3% |
| May 2026 | 82.6% | 7.4% | 5.8% | 4.1% |
| Jun 2026 | 84% | 5.9% | 5.9% | 4.2% |
| Jul 2026 | 84.7% | 7.6% | 4.2% | 3.4% |
| Aug 2026 | 77.4% | 9.7% | 7.5% | 5.4% |
| Sep 2026 | 78.3% | 9.8% | 7.6% | 4.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.3% | 720 | 0% | +0.8 points | |
| 2, held 2nd | 9.8% | 90 | 0% | +0.1 points | |
| 3, held 3rd | 7.6% | 70 | 0% | +0.1 points | |
| 4, held 4th | 4.3% | 40 | -20% | -1 points |
78.3%
Held 1st. 720 estimated branded searches, 0% vs prior month. Share +0.8 points.
2.
Otis9.8%
Held 2nd. 90 estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
KONE7.6%
Held 3rd. 70 estimated branded searches, 0% vs prior month. Share +0.1 points.
4.3%
Held 4th. 40 estimated branded searches, -20% vs prior month. Share -1 points.
Compare popularity between Schindler and its closest rivals
How has branded search demand for Schindler changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Schindler in New Zealand fell from 50 to 40.
- Across the 12 months ending September 2026, Schindler’s share of searches among passenger lift brands in New Zealand decreased from 5.3% to 4.3%.
- Across the 12 months ending September 2026, Schindler’s share of searches among passenger lift brands in New Zealand peaked at 5.4% in August 2026 and was lowest at 1.8% in November 2025.
How did search popularity change for New Zealand passenger lift brands in September 2026?
3 changes
In September 2026, Mitsubishi Electric gained share of searches among passenger lift brands in New Zealand, from 77.4% to 78.3%.
In September 2026, Schindler lost share of searches among passenger lift brands in New Zealand, from 5.4% to 4.3%.
Otis’ share of searches among passenger lift brands in New Zealand has gained ground for 3 months in a row, from 5.9% to 9.8% in September 2026.
How are Schindler’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Schindler’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- schindler nz
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Where does Schindler compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Passenger lift brands | 4th of 4 | 4.3% | Shown above |
| Lifts and elevators | 6th of 7 | 5.1% | Show ranking |
| Elevator service brands | 4th of 5 | 10.5% | Show ranking |
Is Schindler your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.