Otis vs Schindler:Which is more popular?
In September 2026, Otis had more branded searches than Schindler among passenger lift brands in New Zealand. Otis had about 90 branded searches, while Schindler had 40. Otis made up 9.8% of all passenger lift brand searches we track, and Schindler accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about passenger lift brands, Schindler appeared in all four answers and Otis in three. Schindler was mentioned before Otis in three out of four answers.
Who do people search for more?
Otis, about 2 searches for every 1 for Schindler
Who does AI mention more?
Schindler, mentioned in every answer we collected
Who does AI recommend more?
Schindler, named ahead of Otis in 3 of 4 answers
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Top passenger lift brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Schindler appeared in all four answers. Otis was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Schindler was listed before Otis in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
KONE1st- Schindler2nd
- Otis3rd
Mitsubishi Electric4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- KONE4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Schindler4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Otis3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Mitsubishi Electric2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about passenger lift brands
4 answers
Asked ChatGPT
“Which passenger lift brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best passenger lift brands in New Zealand?”
Asked ChatGPT
“What's the best passenger lift brand in New Zealand for a building?”
Searched Google, AI Overview
“lift companies nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“elevator brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Otis or Schindler more popular in search?
This chart shows how often people search Google for Otis and Schindler by name. Each line represents a brand's share of searches for all four passenger lift brands we track, month by month, from searches in New Zealand.
Share of searches by month for Otis, Schindler. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mitsubishi Electric | Otis | KONE | Schindler |
|---|---|---|---|---|
| Oct 2025 | 75.8% | 11.6% | 7.4% | 5.3% |
| Nov 2025 | 79.3% | 12.6% | 6.3% | 1.8% |
| Dec 2025 | 80.9% | 12.4% | 3.4% | 3.4% |
| Jan 2026 | 79.1% | 12.1% | 5.5% | 3.3% |
| Feb 2026 | 77.9% | 12.4% | 6.2% | 3.5% |
| Mar 2026 | 79.3% | 9.9% | 6.3% | 4.5% |
| Apr 2026 | 83.3% | 7.5% | 5.8% | 3.3% |
| May 2026 | 82.6% | 7.4% | 5.8% | 4.1% |
| Jun 2026 | 84% | 5.9% | 5.9% | 4.2% |
| Jul 2026 | 84.7% | 7.6% | 4.2% | 3.4% |
| Aug 2026 | 77.4% | 9.7% | 7.5% | 5.4% |
| Sep 2026 | 78.3% | 9.8% | 7.6% | 4.3% |
How has the Otis and Schindler comparison changed over the last 12 months?
3 findings
- Otis was ahead of Schindler in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Otis’ share of searches among passenger lift brands in New Zealand moved from 11.6% to 9.8%, and its estimated monthly branded searches moved from 110 to 90.
- Across the 12 months ending September 2026, Schindler’s share of searches among passenger lift brands in New Zealand moved from 5.3% to 4.3%, and its estimated monthly branded searches moved from 50 to 40.
How did search popularity change for New Zealand passenger lift brands in September 2026?
2 changes
In September 2026, Schindler lost share of searches among passenger lift brands in New Zealand, from 5.4% to 4.3%.
Otis’ share of searches among passenger lift brands in New Zealand has gained ground for 3 months in a row, from 5.9% to 9.8% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Otis’ and Schindler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among passenger lift brands
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