KONE vs Mitsubishi Electric:Which is more popular?
In September 2026, Mitsubishi Electric had more branded searches than KONE among passenger lift brands in New Zealand. Mitsubishi Electric had about 720 branded searches, while KONE had 70. Mitsubishi Electric made up 78.3% of all passenger lift brand searches we track, and KONE accounted for 7.6%. When we asked ChatGPT and Google AI Overviews about passenger lift brands, KONE appeared in all four answers and Mitsubishi Electric in two. KONE was mentioned before Mitsubishi Electric in every answer.
Who do people search for more?
Mitsubishi Electric, about 10 searches for every 1 for KONE
Who does AI mention more?
KONE, mentioned in every answer we collected
Who does AI recommend more?
KONE, named ahead of Mitsubishi Electric in every answer
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Top passenger lift brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, KONE appeared in all four answers. Mitsubishi Electric was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. KONE was listed before Mitsubishi Electric in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- KONE1st
Schindler2nd
Otis3rd- Mitsubishi Electric4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- KONE4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Schindler4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Otis3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Mitsubishi Electric2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about passenger lift brands
4 answers
Asked ChatGPT
“Which passenger lift brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best passenger lift brands in New Zealand?”
Asked ChatGPT
“What's the best passenger lift brand in New Zealand for a building?”
Searched Google, AI Overview
“lift companies nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“elevator brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is KONE or Mitsubishi Electric more popular in search?
This chart shows how often people search Google for KONE and Mitsubishi Electric by name. Each line represents a brand's share of searches for all four passenger lift brands we track, month by month, from searches in New Zealand.
Share of searches by month for Mitsubishi Electric, KONE. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mitsubishi Electric | Otis | KONE | Schindler |
|---|---|---|---|---|
| Oct 2025 | 75.8% | 11.6% | 7.4% | 5.3% |
| Nov 2025 | 79.3% | 12.6% | 6.3% | 1.8% |
| Dec 2025 | 80.9% | 12.4% | 3.4% | 3.4% |
| Jan 2026 | 79.1% | 12.1% | 5.5% | 3.3% |
| Feb 2026 | 77.9% | 12.4% | 6.2% | 3.5% |
| Mar 2026 | 79.3% | 9.9% | 6.3% | 4.5% |
| Apr 2026 | 83.3% | 7.5% | 5.8% | 3.3% |
| May 2026 | 82.6% | 7.4% | 5.8% | 4.1% |
| Jun 2026 | 84% | 5.9% | 5.9% | 4.2% |
| Jul 2026 | 84.7% | 7.6% | 4.2% | 3.4% |
| Aug 2026 | 77.4% | 9.7% | 7.5% | 5.4% |
| Sep 2026 | 78.3% | 9.8% | 7.6% | 4.3% |
How has the KONE and Mitsubishi Electric comparison changed over the last 12 months?
3 findings
- Mitsubishi Electric was ahead of KONE in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KONE’s share of searches among passenger lift brands in New Zealand moved from 7.4% to 7.6%, and its estimated monthly branded searches held steady at 70.
- Across the 12 months ending September 2026, Mitsubishi Electric’s share of searches among passenger lift brands in New Zealand moved from 75.8% to 78.3%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for New Zealand passenger lift brands in September 2026?
1 change
In September 2026, Mitsubishi Electric gained share of searches among passenger lift brands in New Zealand, from 77.4% to 78.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using KONE’s and Mitsubishi Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KONE
1 branded search term
- kone nz
Mitsubishi Electric
1 branded search term
- mitsubishi electric
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