Brandwave

KONE vs Schindler:Which is more popular?

In September 2026, KONE had more branded searches than Schindler among passenger lift brands in New Zealand. KONE had about 70 branded searches, while Schindler had 40. KONE made up 7.6% of all passenger lift brand searches we track, and Schindler accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about passenger lift brands, both KONE and Schindler appeared in all four answers. KONE was mentioned before Schindler in every answer.

Among passenger lift brands in New Zealand in September 2026

Who do people search for more?

KONE, about 75% more searches than Schindler

KONE 70 searchesSchindler 40 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

KONE in 4 of 4Schindler in 4 of 4

Who does AI recommend more?

KONE, named ahead of Schindler in every answer

KONE first in 4Schindler never first

Follow KONE vs Schindler and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top passenger lift brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, both KONE and Schindler showed up in all four answers. KONE was listed before Schindler in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KONE1st
  2. Schindler2nd
  3. Otis3rd
  4. Mitsubishi Electric4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KONE4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Schindler4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Otis3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mitsubishi Electric2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about passenger lift brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is KONE or Schindler more popular in search?

This chart shows how often people search Google for KONE and Schindler by name. Each line represents a brand's share of searches for all four passenger lift brands we track, month by month, from searches in New Zealand.

KONE and Schindler among passenger lift brands in New Zealand, by month

Share of searches by month for KONE, Schindler. The figures are in the table below the chart.

View monthly share of searches table
MonthMitsubishi ElectricOtisKONESchindler
Oct 202575.8%11.6%7.4%5.3%
Nov 202579.3%12.6%6.3%1.8%
Dec 202580.9%12.4%3.4%3.4%
Jan 202679.1%12.1%5.5%3.3%
Feb 202677.9%12.4%6.2%3.5%
Mar 202679.3%9.9%6.3%4.5%
Apr 202683.3%7.5%5.8%3.3%
May 202682.6%7.4%5.8%4.1%
Jun 202684%5.9%5.9%4.2%
Jul 202684.7%7.6%4.2%3.4%
Aug 202677.4%9.7%7.5%5.4%
Sep 202678.3%9.8%7.6%4.3%

How has the KONE and Schindler comparison changed over the last 12 months?

3 findings
  • KONE was ahead of Schindler in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, KONE’s share of searches among passenger lift brands in New Zealand moved from 7.4% to 7.6%, and its estimated monthly branded searches held steady at 70.
  • Across the 12 months ending September 2026, Schindler’s share of searches among passenger lift brands in New Zealand moved from 5.3% to 4.3%, and its estimated monthly branded searches moved from 50 to 40.

How did search popularity change for New Zealand passenger lift brands in September 2026?

1 change
  1. In September 2026, Schindler lost share of searches among passenger lift brands in New Zealand, from 5.4% to 4.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using KONE’s and Schindler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KONE

1 branded search term

  • kone nz

Schindler

1 branded search term

  • schindler nz

How the Brand Demand Index is measured

Other head-to-heads among passenger lift brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.