Otis vs Schindler:Which is more popular?
In September 2026, Otis had more branded searches than Schindler among lifts and elevators in New Zealand. Otis had about 90 branded searches, while Schindler had 40. Otis made up 11.4% of all lifts and elevator searches we track, and Schindler accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about lifts and elevators, Schindler appeared in all five answers and Otis in four. Schindler was mentioned before Otis in three out of five answers.
Who do people search for more?
Otis, about 2 searches for every 1 for Schindler
Who does AI mention more?
Schindler, mentioned in every answer we collected
Who does AI recommend more?
Schindler, named ahead of Otis in 3 of 5 answers
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Top lifts and elevators in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Schindler appeared in all five answers. Otis was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Schindler was listed before Otis in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Vestner1st
KONE2nd- Schindler3rd
- Otis4th
Cremer Lifts5th
Powerglide Elevators6th
TK Elevator7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Schindler5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Otis4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- KONE4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cremer Lifts3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vestner3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TK Elevator3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Powerglide Elevators2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about lifts and elevators
5 answers
Asked ChatGPT
“Which lift and elevator company should I hire in New Zealand?”
Asked ChatGPT
“What are the best lift and elevator companies in New Zealand?”
Asked ChatGPT
“What's the best lift and elevator company in New Zealand for a new building?”
Searched Google, AI Overview
“best lift company”
Searched Google, AI Overview
“lift and elevator companies nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Otis or Schindler more popular in search?
This chart shows how often people search Google for Otis and Schindler by name. Each line represents a brand's share of searches for all seven lifts and elevators we track, month by month, from searches in New Zealand.
Share of searches by month for Otis, Schindler. The figures are in the table below the chart.
View monthly share of searches table
| Month | Powerglide Elevators | Cremer Lifts | Otis | KONE | Vestner | Schindler | TK Elevator |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 18.2% | 14.3% | 9.1% | 11.7% | 6.5% | 3.9% |
| Nov 2025 | 40.7% | 17.3% | 17.3% | 8.6% | 11.1% | 2.5% | 2.5% |
| Dec 2025 | 29.1% | 25.5% | 20% | 5.5% | 12.7% | 5.5% | 1.8% |
| Jan 2026 | 36.7% | 26.6% | 13.9% | 6.3% | 11.4% | 3.8% | 1.3% |
| Feb 2026 | 31.9% | 27.7% | 14.9% | 7.4% | 11.7% | 4.3% | 2.1% |
| Mar 2026 | 34.1% | 23.9% | 12.5% | 8% | 10.2% | 5.7% | 5.7% |
| Apr 2026 | 33.8% | 23% | 12.2% | 9.5% | 12.2% | 5.4% | 4.1% |
| May 2026 | 35.3% | 24.7% | 10.6% | 8.2% | 10.6% | 5.9% | 4.7% |
| Jun 2026 | 35.4% | 25.6% | 8.5% | 8.5% | 11% | 6.1% | 4.9% |
| Jul 2026 | 40.3% | 22.1% | 11.7% | 6.5% | 9.1% | 5.2% | 5.2% |
| Aug 2026 | 38% | 21.5% | 11.4% | 8.9% | 11.4% | 6.3% | 2.5% |
| Sep 2026 | 39.2% | 21.5% | 11.4% | 8.9% | 8.9% | 5.1% | 5.1% |
How has the Otis and Schindler comparison changed over the last 12 months?
3 findings
- Otis was ahead of Schindler in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Otis’ share of searches among lifts and elevators in New Zealand moved from 14.3% to 11.4%, and its estimated monthly branded searches moved from 110 to 90.
- Across the 12 months ending September 2026, Schindler’s share of searches among lifts and elevators in New Zealand moved from 6.5% to 5.1%, and its estimated monthly branded searches moved from 50 to 40.
How did search popularity change for New Zealand lifts and elevators in September 2026?
2 changes
In September 2026, Schindler lost share of searches among lifts and elevators in New Zealand, from 6.3% to 5.1%.
Estimated monthly branded searches for Otis in New Zealand fell 18.2% over 12 measured months, from 110 to 90 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Otis’ and Schindler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among lifts and elevators
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