Cremer Lifts vs Otis:Which is more popular?
In September 2026, Cremer Lifts had more branded searches than Otis among lifts and elevators in New Zealand. Cremer Lifts had about 170 branded searches, while Otis had 90. Cremer Lifts made up 21.5% of all lifts and elevator searches we track, and Otis accounted for 11.4%. When we asked ChatGPT and Google AI Overviews about lifts and elevators, Otis appeared in four of the five answers and Cremer Lifts in three. Cremer Lifts and Otis were each mentioned first in two of the four answers that named either.
Who do people search for more?
Cremer Lifts, about 89% more searches than Otis
Who does AI mention more?
Otis, mentioned in 4 of 5 answers, Cremer Lifts in 3
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top lifts and elevators in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Otis was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Cremer Lifts was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Cremer Lifts and Otis were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Vestner1st
KONE2nd
Schindler3rd- Otis4th
- Cremer Lifts5th
Powerglide Elevators6th
TK Elevator7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Schindler5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Otis4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- KONE4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cremer Lifts3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vestner3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TK Elevator3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Powerglide Elevators2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about lifts and elevators
5 answers
Asked ChatGPT
“Which lift and elevator company should I hire in New Zealand?”
Asked ChatGPT
“What are the best lift and elevator companies in New Zealand?”
Asked ChatGPT
“What's the best lift and elevator company in New Zealand for a new building?”
Searched Google, AI Overview
“best lift company”
Searched Google, AI Overview
“lift and elevator companies nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Cremer Lifts or Otis more popular in search?
This chart shows how often people search Google for Cremer Lifts and Otis by name. Each line represents a brand's share of searches for all seven lifts and elevators we track, month by month, from searches in New Zealand.
Share of searches by month for Cremer Lifts, Otis. The figures are in the table below the chart.
View monthly share of searches table
| Month | Powerglide Elevators | Cremer Lifts | Otis | KONE | Vestner | Schindler | TK Elevator |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 18.2% | 14.3% | 9.1% | 11.7% | 6.5% | 3.9% |
| Nov 2025 | 40.7% | 17.3% | 17.3% | 8.6% | 11.1% | 2.5% | 2.5% |
| Dec 2025 | 29.1% | 25.5% | 20% | 5.5% | 12.7% | 5.5% | 1.8% |
| Jan 2026 | 36.7% | 26.6% | 13.9% | 6.3% | 11.4% | 3.8% | 1.3% |
| Feb 2026 | 31.9% | 27.7% | 14.9% | 7.4% | 11.7% | 4.3% | 2.1% |
| Mar 2026 | 34.1% | 23.9% | 12.5% | 8% | 10.2% | 5.7% | 5.7% |
| Apr 2026 | 33.8% | 23% | 12.2% | 9.5% | 12.2% | 5.4% | 4.1% |
| May 2026 | 35.3% | 24.7% | 10.6% | 8.2% | 10.6% | 5.9% | 4.7% |
| Jun 2026 | 35.4% | 25.6% | 8.5% | 8.5% | 11% | 6.1% | 4.9% |
| Jul 2026 | 40.3% | 22.1% | 11.7% | 6.5% | 9.1% | 5.2% | 5.2% |
| Aug 2026 | 38% | 21.5% | 11.4% | 8.9% | 11.4% | 6.3% | 2.5% |
| Sep 2026 | 39.2% | 21.5% | 11.4% | 8.9% | 8.9% | 5.1% | 5.1% |
How has the Cremer Lifts and Otis comparison changed over the last 12 months?
3 findings
- Cremer Lifts was ahead of Otis in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cremer Lifts’ share of searches among lifts and elevators in New Zealand moved from 18.2% to 21.5%, and its estimated monthly branded searches moved from 140 to 170.
- Across the 12 months ending September 2026, Otis’ share of searches among lifts and elevators in New Zealand moved from 14.3% to 11.4%, and its estimated monthly branded searches moved from 110 to 90.
How did search popularity change for New Zealand lifts and elevators in September 2026?
2 changes
Estimated monthly branded searches for Cremer Lifts in New Zealand rose 21.4% over 12 measured months, from 140 to 170 in September 2026.
Estimated monthly branded searches for Otis in New Zealand fell 18.2% over 12 measured months, from 110 to 90 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cremer Lifts’ and Otis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cremer Lifts
1 branded search term
- cremer lifts
Otis
1 branded search term
- otis nz
Other head-to-heads among lifts and elevators
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