Bosch vs Mitsubishi Electric:Which is more popular?
In September 2026, Mitsubishi Electric had more branded searches than Bosch among fridge brands in New Zealand. Mitsubishi Electric had about 1,000 branded searches, while Bosch had 590. Mitsubishi Electric made up 3.4% of all fridge brand searches we track, and Bosch accounted for 2%. When we asked ChatGPT and Google AI Overviews about fridge brands, Mitsubishi Electric appeared in four of the five answers and Bosch in three. Mitsubishi Electric was mentioned before Bosch in three out of four answers that named either.
Who do people search for more?
Mitsubishi Electric, about 69% more searches than Bosch
Who does AI mention more?
Mitsubishi Electric, mentioned in 4 of 5 answers, Bosch in 3
Who does AI recommend more?
Mitsubishi Electric, named ahead of Bosch in 3 of 4 answers
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Top fridge brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mitsubishi Electric was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bosch was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mitsubishi Electric was listed before Bosch in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fisher & Paykel1st
LG2nd
Haier3rd- Mitsubishi Electric4th
Samsung5th
Bosch6th
Westinghouse7th
Hisense–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Haier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mitsubishi Electric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bosch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Westinghouse1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fridge brands
5 answers
Asked ChatGPT
“Which fridge brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best fridge brands in New Zealand?”
Asked ChatGPT
“What's the best fridge brand in New Zealand for a family kitchen?”
Searched Google, AI Overview
“fridge brands nz”
Searched Google, AI Overview
“best fridge nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bosch or Mitsubishi Electric more popular in search?
This chart shows how often people search Google for Bosch and Mitsubishi Electric by name. Each line represents a brand's share of searches for all eight fridge brands we track, month by month, from searches in New Zealand.
Share of searches by month for Mitsubishi Electric, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Haier | Hisense | Westinghouse | Samsung | Mitsubishi Electric | LG | Bosch |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.7% | 9.7% | 6.1% | 5.7% | 4.5% | 3.2% | 2.8% | 1.3% |
| Nov 2025 | 67.2% | 8.7% | 6.3% | 4.8% | 4.8% | 3.5% | 2.9% | 1.6% |
| Dec 2025 | 64.3% | 8.5% | 8% | 5.6% | 4.7% | 4.1% | 3.2% | 1.5% |
| Jan 2026 | 64.3% | 10.1% | 7.9% | 5.6% | 4.4% | 3.2% | 3.2% | 1.2% |
| Feb 2026 | 68.3% | 8.7% | 5.8% | 5.1% | 4.5% | 3.4% | 2.8% | 1.3% |
| Mar 2026 | 69.7% | 7.1% | 6.3% | 4.7% | 3.9% | 2.5% | 4.5% | 1.4% |
| Apr 2026 | 64.3% | 9.4% | 7.4% | 4.5% | 6.2% | 3.1% | 3.9% | 1.2% |
| May 2026 | 68.4% | 8.6% | 5.4% | 4.7% | 5.4% | 2.8% | 3.3% | 1.3% |
| Jun 2026 | 69% | 8.6% | 6.6% | 4.4% | 3.7% | 3.7% | 2.7% | 1.4% |
| Jul 2026 | 71.7% | 7.8% | 6% | 4.4% | 3.6% | 2.6% | 2.7% | 1.2% |
| Aug 2026 | 70.8% | 8.2% | 5% | 5.3% | 3.9% | 2.9% | 2.6% | 1.4% |
| Sep 2026 | 67.7% | 8.2% | 5.9% | 5.7% | 4.3% | 3.4% | 2.9% | 2% |
How has the Bosch and Mitsubishi Electric comparison changed over the last 12 months?
3 findings
- Mitsubishi Electric was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among fridge brands in New Zealand moved from 1.3% to 2%, and its estimated monthly branded searches moved from 390 to 590.
- Across the 12 months ending September 2026, Mitsubishi Electric’s share of searches among fridge brands in New Zealand moved from 3.2% to 3.4%, and its estimated monthly branded searches held steady at 1K.
How did search popularity change for New Zealand fridge brands in September 2026?
2 changes
In September 2026, Bosch gained share of searches among fridge brands in New Zealand, from 1.4% to 2%.
In September 2026, Mitsubishi Electric gained share of searches among fridge brands in New Zealand, from 2.9% to 3.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bosch’s and Mitsubishi Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bosch
1 branded search term
- bosch fridge
Mitsubishi Electric
1 branded search term
- mitsubishi electric fridge
Other head-to-heads among fridge brands
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