Beko vs Mitsubishi Electric:Which is more popular?
In September 2026, Mitsubishi Electric had more branded searches than Beko among upright freezer brands in New Zealand. Mitsubishi Electric had about 720 branded searches, while Beko had 430. Mitsubishi Electric made up 2.8% of all upright freezer brand searches we track, and Beko accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about upright freezer brands, Mitsubishi Electric appeared in two of the four answers and Beko in none.
Who do people search for more?
Mitsubishi Electric, about 67% more searches than Beko
Who does AI mention more?
Mitsubishi Electric, mentioned in 2 of 4 answers, Beko in 0
Who does AI recommend more?
Mitsubishi Electric, the only one of the two named
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Top upright freezer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Mitsubishi Electric was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Beko did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Haier1st
Westinghouse2nd- Mitsubishi Electric3rd
Fisher & Paykel4th
LG4th
Hisense6th
Beko–
Bosch–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Haier3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Westinghouse3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Fisher & Paykel2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mitsubishi Electric2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hisense1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- LG1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Beko0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bosch0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about upright freezer brands
4 answers
Asked ChatGPT
“Which upright freezer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best upright freezer brands in New Zealand?”
Asked ChatGPT
“What's the best upright freezer brand in New Zealand for a family freezer?”
Searched Google, AI Overview
“upright freezer nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“large upright freezer”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Beko or Mitsubishi Electric more popular in search?
This chart shows how often people search Google for Beko and Mitsubishi Electric by name. Each line represents a brand's share of searches for all eight upright freezer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Mitsubishi Electric, Beko. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Haier | Hisense | Westinghouse | Mitsubishi Electric | Beko | LG | Bosch |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 74.6% | 11% | 4.8% | 3.6% | 2.6% | 2.3% | 1% | 0.07% |
| Nov 2025 | 76.4% | 10% | 5.1% | 3.1% | 2.7% | 1.6% | 1.1% | 0.03% |
| Dec 2025 | 74% | 10.3% | 6.1% | 3.7% | 2.6% | 2.1% | 1.1% | 0.07% |
| Jan 2026 | 72.6% | 11.9% | 6% | 3.6% | 2.6% | 2.2% | 1% | 0.04% |
| Feb 2026 | 76.4% | 10% | 3.9% | 3.3% | 3.3% | 2% | 0.91% | 0.08% |
| Mar 2026 | 78.4% | 8.8% | 4.3% | 3.2% | 2.8% | 1.7% | 0.92% | 0.03% |
| Apr 2026 | 73% | 11.2% | 5.9% | 3.1% | 3.5% | 1.9% | 1.3% | 0.04% |
| May 2026 | 76.7% | 9.8% | 4.2% | 3.1% | 3.1% | 2.1% | 0.94% | 0.03% |
| Jun 2026 | 75.5% | 10% | 5.1% | 3.1% | 3.1% | 2.1% | 1.1% | 0.03% |
| Jul 2026 | 77.9% | 9% | 4.6% | 2.8% | 2.8% | 1.9% | 0.92% | 0.03% |
| Aug 2026 | 78.9% | 9.6% | 3.3% | 3.2% | 2.3% | 1.7% | 1% | 0.03% |
| Sep 2026 | 77.1% | 9.6% | 4% | 3.8% | 2.8% | 1.6% | 1.1% | 0.04% |
How has the Beko and Mitsubishi Electric comparison changed over the last 12 months?
3 findings
- Mitsubishi Electric was ahead of Beko in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beko’s share of searches among upright freezer brands in New Zealand moved from 2.3% to 1.6%, and its estimated monthly branded searches moved from 640 to 430.
- Across the 12 months ending September 2026, Mitsubishi Electric’s share of searches among upright freezer brands in New Zealand moved from 2.6% to 2.8%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for New Zealand upright freezer brands in September 2026?
1 change
Estimated monthly branded searches for Beko in New Zealand fell 32.8% over 12 measured months, from 640 to 430 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Beko’s and Mitsubishi Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beko
2 branded search terms
- beko
- beko appliances
Mitsubishi Electric
1 branded search term
- mitsubishi electric
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