Brandwave

How popular isBeko in search?

In August 2026, there were an estimated 3.1K branded searches for Beko in New Zealand which is up 7.1% over the last 11 months. Beko holds 2.7% estimated Share of Search among New Zealand dishwasher brands and is ranked 6th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Fisher & Paykel44.2%
  2. Samsung18.2%
  3. Haier12.5%
  4. Miele11.3%
  5. Bosch11.1%
  6. Beko2.7%
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Which dishwasher brands compete with Beko?

Beko against dishwasher brands in New Zealand, by month

Share of Search by month for Fisher & Paykel, Samsung, Haier, Miele, Bosch, Beko. The figures are in the table below the chart.

View monthly share of search table
MonthFisher & PaykelSamsungHaierMieleBoschBeko
Oct 202544.1%16.3%13%12.8%11.1%2.7%
Nov 202545.1%16.7%12.2%13.4%10%2.6%
Dec 202542.9%18.4%12.8%12.8%10.3%2.7%
Jan 202643.9%17.4%13.3%11.7%10.6%3%
Feb 202646%16.6%12.6%11.2%10.9%2.8%
Mar 202646.2%16.5%11.7%11.7%11.1%2.7%
Apr 202643.6%17.7%12.9%11.9%11.1%2.7%
May 202645.5%16.6%11.6%11.6%12%2.7%
Jun 202646.1%17.6%11.6%11%11%2.7%
Jul 202645.1%16.8%11.9%11.2%12.2%2.8%
Aug 202644.2%18.2%12.5%11.3%11.1%2.7%
Sep 2026——————

  1. 1.Fisher & Paykel

    44.2%

    held 1st · 51.5K estimated branded searches · -8.9% vs prior month · -0.9 points

  2. 2.Samsung

    18.2%

    held 2nd · 21.2K estimated branded searches · +0.76% vs prior month · +1.4 points

  3. 3.Haier

    12.5%

    moved from 4th to 3rd · 14.5K estimated branded searches · -2.2% vs prior month · +0.6 points

  4. 4.Miele

    11.3%

    moved from 5th to 4th · 13.1K estimated branded searches · -6.6% vs prior month · +0.1 points

  5. 5.Bosch

    11.1%

    moved from 3rd to 5th · 12.9K estimated branded searches · -15.5% vs prior month · -1.1 points

  6. 6.Beko

    2.7%

    held 6th · 3.1K estimated branded searches · -9.5% vs prior month · -0.1 points

Compare search popularity between Beko and its closest rivals

How has branded search demand for Beko changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Beko in New Zealand rose from 2.9K to 3.1K.
  • Across the 11 months ending August 2026, Beko’s estimated Share of Search among dishwasher brands in New Zealand held steady at 2.7%.

How did search popularity change for New Zealand dishwasher brands in August 2026?

  1. In August 2026, Haier overtook Bosch to rank 3rd among dishwasher brands in New Zealand, at 12.5%.

  2. In August 2026, Samsung gained estimated Share of Search among dishwasher brands in New Zealand, from 16.8% to 18.2%.

  3. In August 2026, Bosch lost estimated Share of Search among dishwasher brands in New Zealand, from 12.2% to 11.1%.

  4. In August 2026, Fisher & Paykel lost estimated Share of Search among dishwasher brands in New Zealand, from 45.1% to 44.2%.

  5. In August 2026, Miele rose from 5th to 4th among dishwasher brands in New Zealand.

Which home appliance brands compete with Beko?

Beko against home appliance brands in New Zealand, by month

Share of Search by month for Fisher & Paykel, Smeg, Samsung, Haier, Miele, Bosch, LG, Westinghouse, Electrolux, Beko. The figures are in the table below the chart.

View monthly share of search table
MonthFisher & PaykelSmegSamsungHaierMieleBoschLGWestinghouseElectroluxBeko
Oct 202533.9%7.5%12.5%10%9.8%8.6%6.9%4.5%4.4%2.1%
Nov 202535.1%7%13%9.5%10.4%7.8%6.7%4.1%4.4%2.1%
Dec 202532.8%7.4%14.1%9.8%9.8%7.9%7.1%4.2%4.9%2%
Jan 202633.6%6.7%13.3%10.2%9%8.1%7.6%4.4%4.9%2.3%
Feb 202635.3%6.1%12.7%9.7%8.6%8.4%8.6%4.1%4.3%2.2%
Mar 202635%5.6%12.5%8.9%8.9%8.4%10.1%4.3%4.1%2.1%
Apr 202633.3%6.1%13.6%9.8%9.1%8.5%8.5%4.5%4.6%2.1%
May 202635.2%5.5%12.9%9%9%9.3%8.6%4.1%4.1%2.1%
Jun 202635.5%5.9%13.6%8.9%8.5%8.5%8.9%3.9%4.2%2%
Jul 202632.9%10.9%12.2%8.7%8.2%8.9%7.9%4.1%4.3%2%
Aug 202631.1%13.6%12.8%8.8%7.9%7.8%7.7%4.2%4.1%1.9%
Sep 2026——————————

  1. 1.Fisher & Paykel

    31.1%

    held 1st · 51.5K estimated branded searches · -8.9% vs prior month · -1.8 points

  2. 2.Smeg

    13.6%

    moved from 3rd to 2nd · 22.5K estimated branded searches · +20.3% vs prior month · +2.7 points

  3. 3.Samsung

    12.8%

    moved from 2nd to 3rd · 21.2K estimated branded searches · +0.76% vs prior month · +0.6 points

  4. 4.Haier

    8.8%

    moved from 5th to 4th · 14.5K estimated branded searches · -2.2% vs prior month · +0.1 points

  5. 5.Miele

    7.9%

    moved from 6th to 5th · 13.1K estimated branded searches · -6.6% vs prior month · -0.2 points

  6. 6.Bosch

    7.8%

    moved from 4th to 6th · 12.9K estimated branded searches · -15.5% vs prior month · -1.1 points

  7. 7.LG

    7.7%

    held 7th · 12.8K estimated branded searches · -5.9% vs prior month · -0.2 points

  8. 8.Westinghouse

    4.2%

    moved from 9th to 8th · 7K estimated branded searches · +0.14% vs prior month · +0.2 points

  9. 9.Electrolux

    4.1%

    moved from 8th to 9th · 6.7K estimated branded searches · -8.3% vs prior month · -0.2 points

  10. 10.Beko

    1.9%

    held 10th · 3.1K estimated branded searches · -9.5% vs prior month · -0.1 points

Compare search popularity between Beko and its closest rivals

How has branded search demand for Beko changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Beko’s estimated Share of Search among home appliance brands in New Zealand held steady, from 2.1% to 1.9%.

How did search popularity change for New Zealand home appliance brands in August 2026?

  1. In August 2026, Smeg overtook Samsung to rank 2nd among home appliance brands in New Zealand, at 13.6%.

  2. In August 2026, Samsung gained estimated Share of Search among home appliance brands in New Zealand, from 12.2% to 12.8%.

  3. In August 2026, Fisher & Paykel lost estimated Share of Search among home appliance brands in New Zealand, from 32.9% to 31.1%.

  4. In August 2026, Bosch lost estimated Share of Search among home appliance brands in New Zealand, from 8.9% to 7.8%.

  5. Miele’s estimated Share of Search among home appliance brands in New Zealand has lost ground for 3 months in a row, from 9% to 7.9% in August 2026.

  6. In August 2026, Haier rose from 5th to 4th among home appliance brands in New Zealand.

How is Beko measured?

Brandwave collects information about searches that people make online using Beko’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms

  • beko
  • beko appliances
  • beko com
  • beko dishwasher
  • beko dishwasher nz
  • beko dryer
  • beko fridge
  • beko integrated dishwasher
  • beko near me
  • beko nz
  • beko online
  • beko oven
  • beko stainless steel dishwasher
  • beko washing machine

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How the Brand Demand Index is measured

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