How popular isBeko?
In September 2026, people searched for Beko by name about 2,570 times in New Zealand, a 6.2% increase from the previous year. These searches made up 0.99% of all New Zealand oven and cooktop brand searches, placing Beko seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about oven and cooktop brands, Beko appeared in two of the five answers and was the fifth most recommended of the seven.
Beko is the seventh most searched of 7 competitors and the fifth most recommended in AI answers.
Fisher & PaykelShare of searches 50.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SmegShare of searches 21.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
MieleShare of searches 8.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
ElectroluxShare of searches 7.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
BekoShare of searches 0.99%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top oven and cooktop brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Beko was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Beko is the fifth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Fisher & Paykel1st
Bosch2nd- Miele3rd
Westinghouse4th- Beko5th
- Smeg6th
- Electrolux7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Westinghouse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smeg2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beko2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Electrolux1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about oven and cooktop brands
5 answers
Asked ChatGPT
“Which oven brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best oven and cooktop brands in New Zealand?”
Asked ChatGPT
“What's the best oven brand in New Zealand for a family kitchen?”
Searched Google, AI Overview
“best oven nz”
Searched Google, AI Overview
“kitchen appliances nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which oven and cooktop brands compete with Beko?
Share of searches by month for Fisher & Paykel, Smeg, Miele, Electrolux, Bosch, Westinghouse, Beko. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Smeg | Miele | Electrolux | Bosch | Westinghouse | Beko |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.9% | 12.6% | 9.8% | 7.8% | 6.7% | 4.6% | 1.6% |
| Nov 2025 | 58.9% | 12% | 11.4% | 7.4% | 5.4% | 3.8% | 1.1% |
| Dec 2025 | 58% | 12.1% | 9.2% | 9.1% | 5.5% | 4.6% | 1.4% |
| Jan 2026 | 57.9% | 10.8% | 9.6% | 9.5% | 6% | 4.7% | 1.4% |
| Feb 2026 | 60.3% | 9.4% | 10.3% | 8.3% | 5.9% | 4.3% | 1.4% |
| Mar 2026 | 62.3% | 9% | 10.2% | 6.8% | 6.3% | 4.2% | 1.2% |
| Apr 2026 | 58.2% | 10.4% | 10.1% | 8.4% | 6.9% | 4.6% | 1.4% |
| May 2026 | 60.6% | 9.3% | 10.8% | 7% | 6.2% | 4.6% | 1.5% |
| Jun 2026 | 59.9% | 10.7% | 9.9% | 7.9% | 6.1% | 4% | 1.4% |
| Jul 2026 | 55.9% | 20.6% | 7% | 6.4% | 5.3% | 3.6% | 1.2% |
| Aug 2026 | 51.5% | 26% | 7% | 5.9% | 4.9% | 3.8% | 1% |
| Sep 2026 | 50.9% | 21.9% | 8.5% | 7.3% | 5.9% | 4.5% | 0.99% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.9% | 20.1K | -18.8% | -0.6 points | |
| 2, held 2nd | 21.9% | 8.7K | -30.6% | -4 points | |
| 3, held 3rd | 8.5% | 3.4K | +0.3% | +1.5 points | |
| 4, held 4th | 7.3% | 2.9K | +2.5% | +1.4 points | |
| 5, held 5th | 5.9% | 2.3K | -0.43% | +1 points | |
| 6, held 6th | 4.5% | 1.8K | -3.8% | +0.7 points | |
| 7, held 7th | 0.99% | 390 | -18.8% | 0 points |
50.9%
Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -0.6 points.
2.
Smeg21.9%
Held 2nd. 8.7K estimated branded searches, -30.6% vs prior month. Share -4 points.
3.
Miele8.5%
Held 3rd. 3.4K estimated branded searches, +0.3% vs prior month. Share +1.5 points.
7.3%
Held 4th. 2.9K estimated branded searches, +2.5% vs prior month. Share +1.4 points.
5.
Bosch5.9%
Held 5th. 2.3K estimated branded searches, -0.43% vs prior month. Share +1 points.
4.5%
Held 6th. 1.8K estimated branded searches, -3.8% vs prior month. Share +0.7 points.
7.
Beko0.99%
Held 7th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare popularity between Beko and its closest rivals
Every comparison with Beko
13 comparisons
How has branded search demand for Beko changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Beko in New Zealand rose from 2.4K to 2.6K.
- Across the 12 months ending September 2026, Beko’s share of searches among oven and cooktop brands in New Zealand decreased from 1.6% to 0.99%.
How did search popularity change for New Zealand oven and cooktop brands in September 2026?
6 changes
In September 2026, Miele gained share of searches among oven and cooktop brands in New Zealand, from 7% to 8.5%.
In September 2026, Electrolux gained share of searches among oven and cooktop brands in New Zealand, from 5.9% to 7.3%.
In September 2026, Bosch gained share of searches among oven and cooktop brands in New Zealand, from 4.9% to 5.9%.
In September 2026, Westinghouse gained share of searches among oven and cooktop brands in New Zealand, from 3.8% to 4.5%.
In September 2026, Smeg lost share of searches among oven and cooktop brands in New Zealand, from 26% to 21.9%.
In September 2026, Fisher & Paykel lost share of searches among oven and cooktop brands in New Zealand, from 51.5% to 50.9%.
How are Beko’s branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Beko’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- beko
- beko appliances
- beko dishwasher
- beko dryer
- beko fridge
- beko integrated dishwasher
- beko oven
- beko washing machine
Do you work for Beko? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Beko compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Home appliance brands | 10th of 11 | 3.4% | Show ranking |
| Freestanding oven brands | 7th of 8 | 1% | Show ranking |
| Oven and cooktop brands | 7th of 7 | 0.99% | Shown above |
| Chest freezer brands | 6th of 6 | 1.4% | Show ranking |
| Dishwasher brands | 5th of 7 | 1.6% | Show ranking |
| Upright freezer brands | 6th of 8 | 1.6% | Show ranking |
| Integrated dishwasher brands | 6th of 7 | 1.7% | Show ranking |
| Fridge freezer brands | 5th of 7 | 1.7% | Show ranking |
| Slimline dishwasher brands | 4th of 6 | 1.7% | Show ranking |
| Condenser tumble dryer brands | 3rd of 5 | 1.8% | Show ranking |
| Under counter freezer brands | 2nd of 3 | 27.3% | Show ranking |
Is Beko your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.