Brandwave

Beko vs Westinghouse:Which is more popular?

In September 2026, Westinghouse had more branded searches than Beko among oven and cooktop brands in New Zealand. Westinghouse had about 1,770 branded searches, while Beko had 390. Westinghouse made up 4.5% of all oven and cooktop brand searches we track, and Beko accounted for 0.99%. When we asked ChatGPT and Google AI Overviews about oven and cooktop brands, Westinghouse appeared in three of the five answers and Beko in two. Westinghouse was mentioned before Beko in every answer that named either.

Among oven and cooktop brands in New Zealand in September 2026

Who do people search for more?

Westinghouse, about 5 searches for every 1 for Beko

Westinghouse 1.8K searchesBeko 390 searches

Who does AI mention more?

Westinghouse, mentioned in 3 of 5 answers, Beko in 2

Westinghouse in 3 of 5Beko in 2 of 5

Who does AI recommend more?

Westinghouse, named ahead of Beko in 3 of 3 answers

Westinghouse first in 3Beko never first

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Top oven and cooktop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Westinghouse was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Beko was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Westinghouse was listed before Beko in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fisher & Paykel1st
  2. Bosch2nd
  3. Miele3rd
  4. Westinghouse4th
  5. Beko5th
  6. Smeg6th
  7. Electrolux7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westinghouse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electrolux1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about oven and cooktop brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Beko or Westinghouse more popular in search?

This chart shows how often people search Google for Beko and Westinghouse by name. Each line represents a brand's share of searches for all seven oven and cooktop brands we track, month by month, from searches in New Zealand.

Beko and Westinghouse among oven and cooktop brands in New Zealand, by month

Share of searches by month for Westinghouse, Beko. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelSmegMieleElectroluxBoschWestinghouseBeko
Oct 202556.9%12.6%9.8%7.8%6.7%4.6%1.6%
Nov 202558.9%12%11.4%7.4%5.4%3.8%1.1%
Dec 202558%12.1%9.2%9.1%5.5%4.6%1.4%
Jan 202657.9%10.8%9.6%9.5%6%4.7%1.4%
Feb 202660.3%9.4%10.3%8.3%5.9%4.3%1.4%
Mar 202662.3%9%10.2%6.8%6.3%4.2%1.2%
Apr 202658.2%10.4%10.1%8.4%6.9%4.6%1.4%
May 202660.6%9.3%10.8%7%6.2%4.6%1.5%
Jun 202659.9%10.7%9.9%7.9%6.1%4%1.4%
Jul 202655.9%20.6%7%6.4%5.3%3.6%1.2%
Aug 202651.5%26%7%5.9%4.9%3.8%1%
Sep 202650.9%21.9%8.5%7.3%5.9%4.5%0.99%

How has the Beko and Westinghouse comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand oven and cooktop brands in September 2026?

2 changes
  1. In September 2026, Westinghouse gained share of searches among oven and cooktop brands in New Zealand, from 3.8% to 4.5%.

  2. Estimated monthly branded searches for Beko in New Zealand fell 33.9% over 12 measured months, from 590 to 390 in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Beko’s and Westinghouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beko

1 branded search term

  • beko

Westinghouse

6 branded search terms

  • westinghouse
  • westinghouse cooktop
  • westinghouse induction cooktop
  • westinghouse rangehood
  • westinghouse saturn
  • westinghouse wdh804n7wa

How the Brand Demand Index is measured

Other head-to-heads among oven and cooktop brands

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