Miele vs Smeg:Which is more popular by branded search in New Zealand?
In August 2026, Smeg had more branded searches than Miele among oven and cooktop brands in New Zealand. Smeg was estimated to have 22.5K branded searches compared to Miele’s 13.1K, and held a 19.8% Share of Search versus Miele’s 11.5%.
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Which is more popular in search, Miele or Smeg?
Compare the oven, cooktop and rangehood brands New Zealand kitchens install. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smeg, Miele. The figures are in the table below the chart.
View monthly share of search table
| Month | Fisher & Paykel | Smeg | Miele | Bosch | Westinghouse | Electrolux |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.4% | 10.9% | 14.3% | 12.5% | 6.5% | 6.3% |
| Nov 2025 | 51% | 10.2% | 15.2% | 11.3% | 5.9% | 6.3% |
| Dec 2025 | 49% | 11% | 14.6% | 11.8% | 6.3% | 7.3% |
| Jan 2026 | 50.4% | 10% | 13.5% | 12.2% | 6.6% | 7.4% |
| Feb 2026 | 52.9% | 9.1% | 12.9% | 12.5% | 6.2% | 6.5% |
| Mar 2026 | 52.8% | 8.5% | 13.4% | 12.6% | 6.5% | 6.2% |
| Apr 2026 | 50.5% | 9.3% | 13.7% | 12.8% | 6.7% | 6.9% |
| May 2026 | 52.3% | 8.2% | 13.3% | 13.8% | 6.1% | 6.2% |
| Jun 2026 | 53.4% | 8.9% | 12.8% | 12.8% | 5.9% | 6.3% |
| Jul 2026 | 47.6% | 15.7% | 11.8% | 12.9% | 5.9% | 6.1% |
| Aug 2026 | 45.3% | 19.8% | 11.5% | 11.4% | 6.1% | 5.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Miele and Smeg comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Smeg took it in July 2026.
- Across the 11 months ending August 2026, Miele’s estimated Share of Search among oven and cooktop brands in New Zealand moved from 14.3% to 11.5%, and its estimated monthly branded searches moved from 13.9K to 13.1K.
- Across the 11 months ending August 2026, Smeg’s estimated Share of Search among oven and cooktop brands in New Zealand moved from 10.9% to 19.8%, and its estimated monthly branded searches moved from 10.6K to 22.5K.
How did search popularity change for New Zealand oven and cooktop brands in August 2026?
2 changes
In August 2026, Smeg gained estimated Share of Search among oven and cooktop brands in New Zealand, from 15.7% to 19.8%.
Miele’s estimated Share of Search among oven and cooktop brands in New Zealand has lost ground for 3 months in a row, from 13.3% to 11.5% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Miele’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Miele
36 branded search terms
- miele
- miele appliances
- miele blizzard cx1
- miele boost cx1
- miele c1
- miele c3
- miele c3 cat & dog
- miele cat and dog
- miele co nz
- miele compact c2
- miele complete c3
- miele complete c3 cat & dog
- miele cooktop
- miele cx1
- miele cx1 cat and dog
- miele dishdrawer
- miele dishwasher
- miele dryer
- miele freestanding oven
- miele fridge
- miele induction oven
- miele integrated dishwasher
- miele m1
- miele microwave oven
- miele near me
- miele nz
- miele online
- miele outlet
- miele oven
- miele rangehood
- miele robot vacuum
- miele stick vacuum
- miele triflex hx1
- miele vacuum
- miele wall oven
- miele washing machine
Smeg
37 branded search terms
- pink smeg
- smeg
- smeg 4 slice
- smeg 60cm freestanding oven
- smeg 60cm oven
- smeg 900 freestanding oven
- smeg 90cm freestanding oven
- smeg 90cm oven
- smeg appliances
- smeg aus
- smeg cocotte
- smeg coffee machine
- smeg com
- smeg cooktop
- smeg dishwasher
- smeg double oven
- smeg freestanding oven
- smeg fridge
- smeg gas oven
- smeg home appliances
- smeg induction oven
- smeg kitchen
- smeg microwaves
- smeg mixer
- smeg mixer nz
- smeg near me
- smeg nz
- smeg online
- smeg oven
- smeg promotions
- smeg range hoods
- smeg sale
- smeg stand mixer
- smeg stoves
- smeg victoria oven
- smeg wall oven
- smeg washing machine
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.