Beko vs Miele:Which is more popular?
In September 2026, Miele had more branded searches than Beko among oven and cooktop brands in New Zealand. Miele had about 3,360 branded searches, while Beko had 390. Miele made up 8.5% of all oven and cooktop brand searches we track, and Beko accounted for 0.99%. When we asked ChatGPT and Google AI Overviews about oven and cooktop brands, Miele appeared in four of the five answers and Beko in two. Miele was mentioned before Beko in four out of five answers.
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Top oven and cooktop brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Miele was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Beko was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Miele was listed before Beko in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fisher & Paykel1st
Bosch2nd
Miele3rd
Westinghouse4th
Beko5th
Smeg6th
Electrolux7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Miele4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Westinghouse3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smeg2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beko2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Electrolux1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about oven and cooktop brands
5 answers
Asked ChatGPT
“Which oven brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best oven and cooktop brands in New Zealand?”
Asked ChatGPT
“What's the best oven brand in New Zealand for a family kitchen?”
Searched Google, AI Overview
“best oven nz”
Searched Google, AI Overview
“kitchen appliances nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Beko or Miele more popular in search?
This chart shows how often people search Google for Beko and Miele by name. Each line represents a brand's share of searches for all seven oven and cooktop brands we track, month by month, from searches in New Zealand.
Share of searches by month for Miele, Beko. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Smeg | Miele | Electrolux | Bosch | Westinghouse | Beko |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57% | 12.7% | 9.9% | 7.8% | 6.5% | 4.6% | 1.6% |
| Nov 2025 | 59% | 12% | 11.4% | 7.4% | 5.1% | 3.8% | 1.1% |
| Dec 2025 | 58.1% | 12.2% | 9.2% | 9.2% | 5.3% | 4.6% | 1.4% |
| Jan 2026 | 58% | 10.9% | 9.6% | 9.5% | 5.9% | 4.7% | 1.4% |
| Feb 2026 | 60.5% | 9.4% | 10.4% | 8.3% | 5.6% | 4.4% | 1.4% |
| Mar 2026 | 62.4% | 9% | 10.2% | 6.8% | 6.1% | 4.2% | 1.2% |
| Apr 2026 | 58.4% | 10.4% | 10.1% | 8.4% | 6.7% | 4.6% | 1.4% |
| May 2026 | 60.8% | 9.3% | 10.9% | 7.1% | 6% | 4.6% | 1.5% |
| Jun 2026 | 60% | 10.7% | 9.9% | 7.9% | 6% | 4% | 1.4% |
| Jul 2026 | 56% | 20.6% | 7% | 6.4% | 5.2% | 3.6% | 1.2% |
| Aug 2026 | 51.6% | 26% | 7% | 5.9% | 4.8% | 3.8% | 1% |
| Sep 2026 | 51% | 22% | 8.5% | 7.3% | 5.7% | 4.5% | 0.99% |
How has the Beko and Miele comparison changed over the last 12 months?
3 findings
- Miele was ahead of Beko in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beko’s share of searches among oven and cooktop brands in New Zealand moved from 1.6% to 0.99%, and its estimated monthly branded searches moved from 590 to 390.
- Across the 12 months ending September 2026, Miele’s share of searches among oven and cooktop brands in New Zealand moved from 9.9% to 8.5%, and its estimated monthly branded searches moved from 3.6K to 3.4K.
How did search popularity change for New Zealand oven and cooktop brands in September 2026?
2 changes
In September 2026, Miele gained share of searches among oven and cooktop brands in New Zealand, from 7% to 8.5%.
Estimated monthly branded searches for Beko in New Zealand fell 33.9% over 12 measured months, from 590 to 390 in September 2026.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Beko’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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