Brandwave

How popular isBeko?

In September 2026, people searched for Beko by name about 2,570 times in New Zealand, a 6.2% increase from the previous year. These searches made up 1.8% of all New Zealand condenser tumble dryer brand searches, placing Beko third out of five brands. When we asked both ChatGPT and Google AI Overviews about condenser tumble dryer brands, Beko appeared in all answers and was the third most recommended of the five.

Search and AI answers in September 2026

Beko is the third most searched of 5 competitors and the third most recommended in AI answers.

  1. Fisher & PaykelShare of searches 84.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. MieleShare of searches 12.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. BekoShare of searches 1.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. SamsungShare of searches 1.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. BoschShare of searches 0%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top condenser tumble dryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Beko appeared in all five answers. Beko is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Beko3rd
  4. Miele4th
  5. Samsung–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Beko5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fisher & Paykel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about condenser tumble dryer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which condenser tumble dryer brands compete with Beko?

Beko against condenser tumble dryer brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Miele, Beko. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelMieleBekoSamsungBosch
Oct 202583.8%12%2.6%1.6%0.04%
Nov 202582.3%14.3%1.8%1.6%0.03%
Dec 202584%11.6%2.4%2%0.04%
Jan 202683.8%12%2.6%1.6%0.04%
Feb 202684%12.5%2.2%1.3%0%
Mar 202685%11.8%1.8%1.3%0.03%
Apr 202684.1%12.2%2.2%1.6%0%
May 202683.8%12.8%2.3%1.1%0.03%
Jun 202684.5%12.1%2.4%1.1%0%
Jul 202687.5%9.1%2.1%1.2%0.03%
Aug 202686.4%10.1%1.8%1.7%0%
Sep 202684.4%12.2%1.8%1.6%0%

  1. 1.Fisher & Paykel

    84.4%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -2 points.

  2. 2.Miele

    12.2%

    Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +2.1 points.

  3. 3.Beko

    1.8%

    Held 3rd. 430 estimated branded searches, -17.3% vs prior month. Share 0 points.

  4. 4.Samsung

    1.6%

    Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

  5. 5.Bosch

    0%

    Held 5th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Beko and its closest rivals

Every comparison with Beko

13 comparisons

How has branded search demand for Beko changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Beko in New Zealand rose from 2.4K to 2.6K.
  • Across the 12 months ending September 2026, Beko’s share of searches among condenser tumble dryer brands in New Zealand decreased from 2.6% to 1.8%.

How did search popularity change for New Zealand condenser tumble dryer brands in September 2026?

4 changes

  1. In September 2026, Miele gained share of searches among condenser tumble dryer brands in New Zealand, from 10.1% to 12.2%.

  2. In September 2026, Fisher & Paykel lost share of searches among condenser tumble dryer brands in New Zealand, from 86.4% to 84.4%.

  3. Beko’s share of searches among condenser tumble dryer brands in New Zealand has lost ground for 3 months in a row, from 2.4% to 1.8% in September 2026.

  4. Estimated monthly branded searches for Bosch in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

How are Beko’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Beko’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • beko
  • beko appliances
  • beko dishwasher
  • beko dryer
  • beko fridge
  • beko integrated dishwasher
  • beko oven
  • beko washing machine

Do you work for Beko? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Beko compete?

Beko is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands10th of 113.4%Show ranking
Freestanding oven brands7th of 81%Show ranking
Oven and cooktop brands7th of 70.99%Show ranking
Chest freezer brands6th of 61.4%Show ranking
Dishwasher brands5th of 71.6%Show ranking
Upright freezer brands6th of 81.6%Show ranking
Integrated dishwasher brands6th of 71.7%Show ranking
Fridge freezer brands5th of 71.7%Show ranking
Slimline dishwasher brands4th of 61.7%Show ranking
Condenser tumble dryer brands3rd of 51.8%Shown above
Under counter freezer brands2nd of 327.3%Show ranking
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