Beko vs Miele:Which is more popular?
In September 2026, Miele had more branded searches than Beko among condenser tumble dryer brands in New Zealand. Miele had about 2,900 branded searches, while Beko had 430. Miele made up 12.2% of all condenser tumble dryer brand searches we track, and Beko accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about condenser tumble dryer brands, Beko appeared in all five answers and Miele in two. Beko and Miele were each mentioned first in two of the four answers.
Who do people search for more?
Miele, about 7 searches for every 1 for Beko
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top condenser tumble dryer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Beko appeared in all five answers. Miele was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Beko and Miele were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bosch1st
Fisher & Paykel2nd
Beko3rd- Miele4th
Samsung–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Beko5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fisher & Paykel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Miele2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about condenser tumble dryer brands
5 answers
Asked ChatGPT
“Which condenser tumble dryer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best condenser tumble dryer brands in New Zealand?”
Asked ChatGPT
“What's the best condenser tumble dryer brand in New Zealand for a small laundry?”
Searched Google, AI Overview
“condenser dryer nz”
Searched Google, AI Overview
“best condenser tumble dryer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Beko or Miele more popular in search?
This chart shows how often people search Google for Beko and Miele by name. Each line represents a brand's share of searches for all five condenser tumble dryer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Miele, Beko. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Miele | Beko | Samsung | Bosch |
|---|---|---|---|---|---|
| Oct 2025 | 83.8% | 12% | 2.6% | 1.6% | 0.04% |
| Nov 2025 | 82.3% | 14.3% | 1.8% | 1.6% | 0.03% |
| Dec 2025 | 84% | 11.6% | 2.4% | 2% | 0.04% |
| Jan 2026 | 83.8% | 12% | 2.6% | 1.6% | 0.04% |
| Feb 2026 | 84% | 12.5% | 2.2% | 1.3% | 0% |
| Mar 2026 | 85% | 11.8% | 1.8% | 1.3% | 0.03% |
| Apr 2026 | 84.1% | 12.2% | 2.2% | 1.6% | 0% |
| May 2026 | 83.8% | 12.8% | 2.3% | 1.1% | 0.03% |
| Jun 2026 | 84.5% | 12.1% | 2.4% | 1.1% | 0% |
| Jul 2026 | 87.5% | 9.1% | 2.1% | 1.2% | 0.03% |
| Aug 2026 | 86.4% | 10.1% | 1.8% | 1.7% | 0% |
| Sep 2026 | 84.4% | 12.2% | 1.8% | 1.6% | 0% |
How has the Beko and Miele comparison changed over the last 12 months?
3 findings
- Miele was ahead of Beko in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beko’s share of searches among condenser tumble dryer brands in New Zealand moved from 2.6% to 1.8%, and its estimated monthly branded searches moved from 640 to 430.
- Across the 12 months ending September 2026, Miele’s share of searches among condenser tumble dryer brands in New Zealand moved from 12% to 12.2%, and its estimated monthly branded searches moved from 3K to 2.9K.
How did search popularity change for New Zealand condenser tumble dryer brands in September 2026?
2 changes
In September 2026, Miele gained share of searches among condenser tumble dryer brands in New Zealand, from 10.1% to 12.2%.
Beko’s share of searches among condenser tumble dryer brands in New Zealand has lost ground for 3 months in a row, from 2.4% to 1.8% in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Beko’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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