Brandwave

Fisher & Paykel vs Miele:Which is more popular?

In September 2026, Fisher & Paykel had more branded searches than Miele among condenser tumble dryer brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Miele had 2,900. Fisher & Paykel made up 84.4% of all condenser tumble dryer brand searches we track, and Miele accounted for 12.2%. When we asked ChatGPT and Google AI Overviews about condenser tumble dryer brands, Fisher & Paykel appeared in four of the five answers and Miele in two. Fisher & Paykel was mentioned before Miele in every answer that named either.

Among condenser tumble dryer brands in New Zealand in September 2026

Who do people search for more?

Fisher & Paykel, about 7 searches for every 1 for Miele

Fisher & Paykel 20.1K searchesMiele 2.9K searches

Who does AI mention more?

Fisher & Paykel, mentioned in 4 of 5 answers, Miele in 2

Fisher & Paykel in 4 of 5Miele in 2 of 5

Who does AI recommend more?

Fisher & Paykel, named ahead of Miele in 3 of 3 answers

Fisher & Paykel first in 3Miele never first

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Top condenser tumble dryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Miele was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Fisher & Paykel was listed before Miele in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Beko3rd
  4. Miele4th
  5. Samsung–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Beko5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fisher & Paykel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about condenser tumble dryer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Fisher & Paykel or Miele more popular in search?

This chart shows how often people search Google for Fisher & Paykel and Miele by name. Each line represents a brand's share of searches for all five condenser tumble dryer brands we track, month by month, from searches in New Zealand.

Fisher & Paykel and Miele among condenser tumble dryer brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Miele. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelMieleBekoSamsungBosch
Oct 202583.8%12%2.6%1.6%0.04%
Nov 202582.3%14.3%1.8%1.6%0.03%
Dec 202584%11.6%2.4%2%0.04%
Jan 202683.8%12%2.6%1.6%0.04%
Feb 202684%12.5%2.2%1.3%0%
Mar 202685%11.8%1.8%1.3%0.03%
Apr 202684.1%12.2%2.2%1.6%0%
May 202683.8%12.8%2.3%1.1%0.03%
Jun 202684.5%12.1%2.4%1.1%0%
Jul 202687.5%9.1%2.1%1.2%0.03%
Aug 202686.4%10.1%1.8%1.7%0%
Sep 202684.4%12.2%1.8%1.6%0%

How has the Fisher & Paykel and Miele comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand condenser tumble dryer brands in September 2026?

2 changes
  1. In September 2026, Miele gained share of searches among condenser tumble dryer brands in New Zealand, from 10.1% to 12.2%.

  2. In September 2026, Fisher & Paykel lost share of searches among condenser tumble dryer brands in New Zealand, from 86.4% to 84.4%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Fisher & Paykel’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fisher & Paykel

5 branded search terms

  • fisher & paykel
  • fisher and paykel
  • fisher paykel
  • fisher paykel dishdrawer
  • fisherpaykel

Miele

3 branded search terms

  • miele
  • miele appliances
  • miele outlet

How the Brand Demand Index is measured

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