Brandwave

How popular isFisher & Paykel?

In September 2026, people searched for Fisher & Paykel by name about 20,100 times in New Zealand, about the same as the previous year. These searches made up 84.4% of all New Zealand condenser tumble dryer brand searches, placing Fisher & Paykel first out of five brands. When we asked both ChatGPT and Google AI Overviews about condenser tumble dryer brands, Fisher & Paykel appeared in four of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

Fisher & Paykel is the most searched of 5 competitors and the second most recommended in AI answers.

  1. Fisher & PaykelShare of searches 84.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. MieleShare of searches 12.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. BekoShare of searches 1.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. SamsungShare of searches 1.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. BoschShare of searches 0%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top condenser tumble dryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Fisher & Paykel is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Beko3rd
  4. Miele4th
  5. Samsung–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Beko5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fisher & Paykel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about condenser tumble dryer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which condenser tumble dryer brands compete with Fisher & Paykel?

Fisher & Paykel against condenser tumble dryer brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Miele. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelMieleBekoSamsungBosch
Oct 202583.8%12%2.6%1.6%0.04%
Nov 202582.3%14.3%1.8%1.6%0.03%
Dec 202584%11.6%2.4%2%0.04%
Jan 202683.8%12%2.6%1.6%0.04%
Feb 202684%12.5%2.2%1.3%0%
Mar 202685%11.8%1.8%1.3%0.03%
Apr 202684.1%12.2%2.2%1.6%0%
May 202683.8%12.8%2.3%1.1%0.03%
Jun 202684.5%12.1%2.4%1.1%0%
Jul 202687.5%9.1%2.1%1.2%0.03%
Aug 202686.4%10.1%1.8%1.7%0%
Sep 202684.4%12.2%1.8%1.6%0%
  1. Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -2 points.

  2. 2.Miele

    12.2%

    Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +2.1 points.

  3. 3.Beko

    1.8%

    Held 3rd. 430 estimated branded searches, -17.3% vs prior month. Share 0 points.

  4. 4.Samsung

    1.6%

    Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

  5. 5.Bosch

    0%

    Held 5th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Fisher & Paykel and its closest rivals

Every comparison with Fisher & Paykel

18 comparisons

How has branded search demand for Fisher & Paykel changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fisher & Paykel in New Zealand held steady, from 20.7K to 20.1K.
  • Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among condenser tumble dryer brands in New Zealand increased from 83.8% to 84.4%.
  • Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among condenser tumble dryer brands in New Zealand peaked at 87.5% in July 2026 and was lowest at 82.3% in November 2025.

How did search popularity change for New Zealand condenser tumble dryer brands in September 2026?

4 changes
  1. In September 2026, Miele gained share of searches among condenser tumble dryer brands in New Zealand, from 10.1% to 12.2%.

  2. In September 2026, Fisher & Paykel lost share of searches among condenser tumble dryer brands in New Zealand, from 86.4% to 84.4%.

  3. Beko’s share of searches among condenser tumble dryer brands in New Zealand has lost ground for 3 months in a row, from 2.4% to 1.8% in September 2026.

  4. Estimated monthly branded searches for Bosch in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

How are Fisher & Paykel’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Fisher & Paykel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fisher & paykel
  • fisher and paykel
  • fisher paykel
  • fisher paykel dishdrawer
  • fisherpaykel

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How the Brand Demand Index is measured

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Is Fisher & Paykel your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.